Andrew Cohen

Andrew Cohen is the founder & CEO of Brainscape. Before starting Brainscape, Andrew spent nearly a decade developing eLearning solutions for large corporations, U.S. government offices, the United Nations Development Programme, and the World Bank, across four continents. He has a Masters in Education Technology from Columbia University and can be found on Twitter at @acohenNY.

The Role of “Drill & Practice” in Education

Over the past several years, the world’s Education thought leaders have increasingly clamored for more collaborative, constructivist, project-based activities in the classroom, at the expense of rote “drill & kill” exercises.  --- Continue reading
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Why Your Cash-Strapped Startup Should Hire Expensive Consultants

Operational efficiency is any the most important strategic objective at any early-stage startup.  Indeed, the most successful startups are those who figure out how to do more with less, by targeting high-yield activities in a meticulousl--- Continue reading
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Should You Hire a Software Development Intern at Your Startup?

In my past several years of working with cash-strapped early-stage startups, I’ve seen dozens of non-technical founders hire software development interns to help them get their initial product off the ground.  But in almost no cases have--- Continue reading
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The Most Underrated Recruiting Hack

For CEOs of all types of companies, recruiting can be among the most important -- but time-consuming -- of all your responsibilities.  Finding the best talent requires attracting, impressing, and filtering top candidates as efficiently a--- Continue reading
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How to Exercise Daily Without Really Trying

If you ask most busy people why they don’t exercise, by far the most common reason is that that they “don’t have time.” The effort of putting on workout clothes, going to the gym, and showering is simply too onerous to fit in. Even --- Continue reading
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Gamifying Focus at Work, Using Snacks

In today’s media-rich world, it can be increasingly difficult to focus on completing complex tasks for a protracted period of time. Even if we lock our doors, turn off our phones, and disable our notifications, our brains are becoming har--- Continue reading
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How a 3-Hour Database Training Session Can Transform Your Marketing Team

In this competitive era of personalized marketing, a Marketing team’s ability to communicate with a company’s existing customers is only as good as the customer data they are able to work with. Designing marketing campaigns, segmenti--- Continue reading
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The Case Against A/B Testing at Early-Stage Startups

If you’ve been listening to the tech startup illuminati over the past few years, you’d be forgiven for thinking that the cult of A/B testing has become permanently ingrained in the “lean startup” mentality. Indeed, whenever there is--- Continue reading
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