Process of evaluating each market segment’s attractiveness and selecting one or more segments to enter
Market targeting
Marketing logic by which company hopes to creat customers value
Marketing strategy
Process by which management evaluates the products and business that make up the company
Portfolio analysis
Process of developing and maintain a strategic fit between the organization’s goal and ..,
Strategic planning
Measuring and evaluating the results of marketing strategy and plan
Marketing control
Turning marketing strategy and plans into marketing actions to accomplish strategic marketing objectives
Marketing implementation
マーケティング実施
Company growth by increasing sales of current products to current marketing segments without changing the product
Market penetration
Made up of the company . Its suppliers….
A value delivery net work
Series of internal department that carry out value-creating activities to…
Value chain
Describe the target market and company’s position
Current marketing situation