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1
Q

Process of evaluating each market segment’s attractiveness and selecting one or more segments to enter

A

Market targeting

2
Q

Marketing logic by which company hopes to creat customers value

A

Marketing strategy

3
Q

Process by which management evaluates the products and business that make up the company

A

Portfolio analysis

4
Q

Process of developing and maintain a strategic fit between the organization’s goal and ..,

A

Strategic planning

5
Q

Measuring and evaluating the results of marketing strategy and plan

A

Marketing control

6
Q

Turning marketing strategy and plans into marketing actions to accomplish strategic marketing objectives

A

Marketing implementation

マーケティング実施

7
Q

Company growth by increasing sales of current products to current marketing segments without changing the product

A

Market penetration

8
Q

Made up of the company . Its suppliers….

A

A value delivery net work

9
Q

Series of internal department that carry out value-creating activities to…

A

Value chain

10
Q

Describe the target market and company’s position

A

Current marketing situation