12. Designing Visual Communication

Question 1

power of images

Answer 1

attract and hold peoples attention

Question 2

importance of quality visuals

Answer 2

1. could play a vital role in communicating with audiences with lower reading skills
2. audience expectations for visual content and production quality are higher than ever

Question 3

fundamental principles that help distinguish ineffective and effective designs (6)

Answer 3

1. consistency (theme)
2. contract (different sizes)
3. balance (formal = symmetrically)
4. emphasis
5. convention
6. simplicity

Question 4

avoid ethical lapses by (4)

Answer 4

• consider all possible interpretations
• provide enough context and background info
• don’t hide negative content
• don’t exaggerate

Question 5

five C’s of presenting visuals

Answer 5

1. clear
2. complete
3. concise
4. connected
5. compelling

Question 6

limits of data visualisation

Answer 6

1. most types can show only a limited number of data points before becoming to cluttered
2. often can’t show complex relationships
3. can represent only numeric data

Question 7

successful integration (4)

Answer 7

1. maintaing a balance between visuals and text
2. referring to visuals in the text
3. placing the visuals in a document
4. writing titles and other descriptions