1st exam Flashcards
(38 cards)
- Marginal analysis
Leads to the optimization of economic processes & determines the impact that actions will take on changes.
prices, products, etc
- A decision will be considered favorable if
it will increase the income
- Principle of contribution
If it contributes, even if its little, it should stay
- Principle of maximization
Maximization of profits by achieving equilibrium between costs and income
- Principle of equimarginality
best mix to achieve maximum results
- Opportunity cost
Income that could be generated by using the second best option
- Relevance theory:
What is relevant to the study of economics
a. D
b. M
c. S
- Law of demand
The higher the price, the lower the quantity demanded
- Nothing in economics is neutral or without cost
it is necessary to quantify a priori al the costs from a decision made
- The company is productive entity susceptible to being affected in three areas:
a. Related to income
b. To costs
c. To financial aspects
- Before implementing a system of discounts, the company must analyze on the capacity to
maintain these in an environment where prices for inputs increases
- Valuation of economic impact
Any decision to produce anything must be made based on the economic impact on the company
- Consumer logic
Adherence of criteria, patterns of behavior and buying habits
- Utility satisfaction analysis
How consumers organize buying according to the relationship between utility and price
- Marginal utility satisfaction
Added satisfaction from getting one more
- Decreasing marginal utility:
one more unit, less satisfaction
- Rational Behavior
assumption to establish logic of utility satisfaction
- Indifference analysis
Measuring what consumers want and what they can acquire
- Indifference curve:
Result of combination of items with which the customer can obtain the same satisfaction
- Substitution effect
Lowering the price of a good, its relative price also lowers, consumers can purchase extra
- Demand curve
Negative slope
- Profitability of the company:
Generation of profits depend on the proper management of elements making up its operation
- Compound demand
Made up by different uses for an item
- Joint demand:
Demand in combination with another