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Question 1

What is content analysis

Answer 1

Analysing qualitative data by changing large amounts of qualitative data into Quantative

By identifying meaningful codes than can be counted enabling us to present the data in a graph

Question 2

How is Content analysis carried out ?

Answer 2

Read or veiw the video or transcript

Identify or create coding categories provide an example of a relevant category

Re read diaries / questionares or repeatedly listen to sections of the recording

Present the quantative data in a graph or timetable

Question 3

Thematic analysis

Answer 3

Method of analysing qualitative data by identifying emergent themes

Enabling us to present data in qualitative format

R.g interview recording or presentations

Question 4

How is thematic analysis carried out ?

Answer 4

Watch video or listen to recording to create to create transcript of …

Read and re read transcript (familiarisation)

Identify coding - looking for words that cropped up repeatedly

Combine codes to reduce number of the
Into 3 or 4 themes that are linked

Present data in qualitative format

Question 5

Analysing qualitative data (s)

Answer 5

Easy to assess reliability of findings and conclusions

Because other researchers can added materials and use coding systems to ensure findings are consistent

Question 6

Analysing qualatituve data (L)

Answer 6

Researcher bias as context confirms researchers hypothesis is more likely to be identified and recorded

Compared to content that contradicts their aims and expectations

Lowering internal validity of the analysis