28-use The Right Tools

Question 1

Summary of persuasion

Answer 1

Question 2

The proper way to suck up

Answer 2

Focus on the future tense
Ethos or Lagos?
Show virtue, disinterest and practical wisdom-align with organization, what do you need? Show your character with abundant wisdom

Question 3

Do everything in writing

Answer 3

This shows you have put time and a paragon of caring

Question 4

Persuasion alert: use past examples as reference to your skills as if they happened

Answer 4

X

Question 5

Book club to buy your book

Answer 5

You have to let them make a choice not an action- ethos strategy

Virtue: surprise you
Disinterest: found it but wanted to put it back
Common wisdom: books that make a serious difference in people’s lives and author is not academic but scholarly by practice

Question 6

Charm capitalists and jerks

Answer 6

Selective branding strategies
Use concession at snap back but voice you opinion too

Question 7

Sell political ideas

Answer 7

Resort to pathos and invoke emotions

In snaps redefine issues to change the scope and limit the definitions

And then redefine the issue to another

Question 8

Accuse of sth

Answer 8

Never do anything to repeat the charge and defend

Defame the character
Or accept and change the timing : do we want to do this or that