Cash flow forecasts: meaning and purpose
For any business to survive, having sufficient cash to pay suppliers, banks and employees is the single most important financial factor. A business could have high revenue and low expenses, but if it does not manage cash effectively, it could still have negative cash flow. Without positive cash flow, any company – no matter how promising its business model – will become insolvent and bankrupt. So cash flow is important for the liquidity of the business
Importance of cash flow forecast for newly established businesses
Cash inflows
Cash outflows
Benefits of cash flow forecasting
Limitations of cash flow forecast
Many factors, either internal to the business or in the external environment, can change and therefore affect the accuracy of a cash flow forecast. This means that cash flow forecasts must be used with caution and the ways in which the cash flows have been estimated should be understood. Here are the most
common limitations of forecasts:
* Mistakes can be made in preparing the revenue and cost forecasts, or they may be drawn up by inexperienced entrepreneurs or staff.
* Unexpected cost increases lead to major inaccuracies in forecasts.
* Incorrect assumptions can be made in estimating the sales of the business, perhaps based on poor market research. This will make the cash inflow forecasts inaccurate.
Causes of cash flow problems
1. Lack of planning
* Cash flow forecasts help greatly in predicting future cash problems for a business. Financial planning can be used to predict potential cash flow problems so that business managers can take action to overcome them in plenty of time.
2. Poor credit control
If this credit control is badly managed, then trade receivables will not be chased for payment and potential bad debts will not be identified.
3. Allowing customers too long to pay debts
Many businesses have to offer trade credit to customers in order to be competitive. Allowing customers too long to pay means reducing short-term cash inflows, which leads to cash flow problems.
4. Expanding too rapidly
When a business expands rapidly, it has to pay for the expansion and for increased wages and materials months before it receives cash from additional sales. This overtrading can lead to serious cash flow shortages even though the business is successful and expanding.
5. Unexpected events
Unforeseen increases in costs could lead to negative net cash flows not being indicated on the original cash flow forecast. Factors such as the breakdown of a delivery truck that must be replaced or a competitor lowering prices unexpectedly will make the original cash flow forecast inaccurate.
Methods to increase cash inflows
1. Overdraft
A flexible source of cash from a bank which a business can draw on as necessary up to an agreed limit.
Limitations
* Interest rates can be high and there may be an
arrangement fee.
* Overdrafts can be withdrawn by the bank,
which often causes insolvency.
2. Short-term loan
A fixed amount can be borrowed for an agreed length of time.
* The interest costs have to be paid.
* The loan must be repaid by the due date.
3. Sale of assets
Cash receipts can be obtained from selling off redundant assets, which will boost cash inflow.
* Selling assets quickly can result in a low price.
* The assets might be required at a later date for expansion.
* The assets could have been used as collateral for future loans.
4. Sale and leaseback
Assets can be sold (for example to a finance company), but the assets can be leased back from the new owner.
* The leasing costs add to annual overheads.
* There could be loss of potential profit if the assets rise in price.
* The assets could have been used as collateral for future loans.
If you suggest cutting workers and using cheaper materials, this may reduce cash outflows, but what will be the negative impact on output, sales and future cash inflows? You should attempt to evaluate the longterm impact of any suggestions you make to improve cash flow.
Methods to decrease cash outflows
1. Delay capital expenditure By not buying equipment,
vehicles etc. cash will not have to be paid to suppliers.
2. Use leasing not outright purchase, of capital equipment
The leasing company owns the asset and no large cash
outlay is required.
3. Cut overhead costs that do not directly affect output (for example promotion costs)
These costs will not reduce production capacity and cash
outflows will be reduced.
Future demand may be reduced by failing to promote the products effectively.
Improving cash flow by managing trade receivables
1. Not extending credit to customers or asking customers to pay more quickly
Will customers still buy from this business? Will a major aspect of this business’s marketing mix have been removed?
Evaluation of this approach: Many customers now expect credit and will go elsewhere if it is not offered. The marketing department might argue for an increase in credit terms to customers at the same time as the finance department is trying to cut down on them.
2. Selling claims on trade receivables to specialist financial institutions called debt factors
These businesses will buy debts from other concerns that have an immediate need for cash.
Evaluation of this approach: This will involve a cost, however, as the debt factors will not pay 100% of the value. They must make a profit for themselves.
3. Finding out whether new customers are creditworthy
This can be done by requiring references, either from traders or from the bank, or by using the services of a credit enquiry agency.
4. Offering a discount to customers who pay promptly
Although cash might be paid quickly, discounts reduce the profit margin on a sale.
Improving cash flow by managing trade payables
1. Purchasing more supplies on credit and not cash
If a business has a good credit rating, this may be easy, but in other circumstances it can be difficult.
2. Extend the period of time taken to pay
The larger a business is, the easier it is to insist on longer credit periods from suppliers. This will improve the business’s cash flow.