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Business
> 3.3.1 setting marketing objectives > Flashcards
3.3.1 setting marketing objectives Flashcards
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Business
(44 decks)
Formulas
Models, Concepts and Theories
3.1.1 - what is business?
3.1.2 understanding different business forms
3.1.3 external environment
3.2.1 understanding management, leadership and decision making
3.2.2 understanding management decision making
3.2.3 understanding the role and importance of stakeholders
3.3.1 setting marketing objectives
3.3.2 understanding markets and customers
3.4.1 setting operational objectives
3.4.2 analysing operational performance
3.4.3 increasing efficiency and productivity
3.4.4 making operational decisions to improve performance quality
3.4.5 inventory and supply
3.5.1 setting financial objectives
3.5.2 (1) budgets
3.5.2 (2) cash flow
3.5.2 (3) break even
3.5.3 making financial decisions/sources of finance
3.5.4 improving cash flow
3.6.1 HR objectives and influences
3.6.2 analysing HR performance
3.6.3 HR design and flow
3.6.4 making HR decisons
3.6.5 improving employer/employee relations
3.7.1 mission, corporate objectives and strategy
3.7.2 financial ratio analysis
3.7.3 analysing the existing internal position of a business
3.7.4 political and legal change
3.7.5 economic change
3.7.6 Technological & Social Environment
3.7.7 the competitive environment
3.7.8 Investment Appraisal
3.8.1 strategic direction
3.8.2 choosing to compete
3.9.1 assessing a change in scale
3.9.2 assessing innovation
3.9.3 assessing internationalisation
3.9.4 assessing use of digital tech
3.10.1 managing change
3.10.2 managing culture
3.10.3
3.10.4
