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Business Studies (Final) > 3.3b - STP: Market Segmentation > Flashcards

3.3b - STP: Market Segmentation Flashcards

1
Q

What does STP stand for?

A
  • Segmentation
  • Targeting
  • Postioning
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2
Q

What does segmentation involve?

A

Identifying characteristics to divide the market into and then gathering a profile of the consumers in each segment

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3
Q

Market segment definition

A

Part of a market which exists to serve a group of customers with specific needs and wants

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4
Q

What are the different ways segmentation can be carried out?

A
  • Geographically
  • Demographically
  • Income
  • Behavioural
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Business Studies (Final) (143 decks)

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