3.4g Place Flashcards Preview

Business Studies AS > 3.4g Place > Flashcards

Flashcards in 3.4g Place Deck (10):
1

Factors that dictate where a retailer locates

- Convenience
- Accessibility
- Cost of access
- Reputation
- Localisation

2

Where are the most appealing products placed?

At the front/in the window

3

Where are similar products placed in relation to one another?

Alongside eachother

4

Where are popular products placed?

At eye level or on mannequins

5

Where are loss leaders placed?

Around the store to encourage shoppers to wander around

6

Number of outlets that sell your product can be increased by

- Promotional campaigns
- Providing point of sale displays
- Offering low prices to retailers - possibly in sole brand deal

7

Distribution channel definition

Path that a product takes from production to consumption

8

What is each party in a distribution channel called?

An intermediary

9

Intermediaries in the distribution channels

- Producers
- Wholesalers
- Retailers
- Customers

10

Factors influencing choice of channels

- Size of retailer
- Type of product
- Complexity of product
- Cost

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