Flashcards in 3.4g Place Deck (10):
Factors that dictate where a retailer locates
- Cost of access
Where are the most appealing products placed?
At the front/in the window
Where are similar products placed in relation to one another?
Where are popular products placed?
At eye level or on mannequins
Where are loss leaders placed?
Around the store to encourage shoppers to wander around
Number of outlets that sell your product can be increased by
- Promotional campaigns
- Providing point of sale displays
- Offering low prices to retailers - possibly in sole brand deal
Distribution channel definition
Path that a product takes from production to consumption
What is each party in a distribution channel called?
Intermediaries in the distribution channels