3.9.3 Assessing globalisation and internationalisation Flashcards
(10 cards)
direct investment
investing overseas, perhaps to establish outlets or production facilities
exporting
where a business produces domestically and then sell overseas
off-shoring
the relocation of business activities from the home country to a different international location
re-shoring
when a business moves production back to the domestic country
internationalisation
relates to businesses moving operations or sales into different international markets
alliances / ventures
occurs when a domestic firm works in a partnership with an overseas business. the risk is shared as are the profits
licensing
when a business sells the right to an overseas business to produce and/or sell its products. most of the risk is taken by the firm buying the licence
the reasons for operating in international markets
- accessing demand in suitable markets
- cost reduction
- exchange rates
- trade barriers
- political stability
key reasons for offshoring
- to access lower manufacturing costs
- to access potentially better skilled & higher quality supply
- to make use of existing capacity overseas
- to take advantage of free trade areas and avoid protectionism
- to make it easier to supply target international markets
potential drawbacks to offshoring
- longer lead times for supply & risks of poorer quality
- implications of CSR
- additional management costs
- impact of exchange rates
- communication: language & time zones