5. Consumer Markers and Consumer Buying Behaviour Flashcards Preview

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Flashcards in 5. Consumer Markers and Consumer Buying Behaviour Deck (39)
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0
Q

All the individuals and households who buy or acquire goods and services for personal consumption

A

Consumer market

1
Q

The buying behaviour of final consumers—individuals and household who buy goods and services for personal consumption

A

Consumer buyer behaviour

2
Q

What are the characteristics affecting consumer behaviour?

A

Cultural
Social
Personal
Psychological

3
Q

The set of basic values, perceptions, wants and behaviours learned by a member of society from family and other important institutions

A

Culture

4
Q

A group of people with shared value systems based in common life experienced and situations

A

Subculture

5
Q

Relatively permanent and orders divisions in a society whose members share similar values, interests and behaviours

A

Social class

6
Q

Two or more people who interact to accomplish individual or mutual goals

A

Group

7
Q

Person within a reference group who because of special skills, knowledge, personality or other characteristics exerts social influence on others

A

Opinion leader

8
Q

Exert a broad and deep influence on consumer behaviour

Comprises buyer’s culture, subculture and social class

A

Cultural factors

9
Q

Comprises the consumer’s small groups, family, online social networks and social rules and status

A

Social factors

10
Q

Personal characteristics such as the buyer’s age and life-cycle stage, occupation, economic, situation, lifestyle and personality and self-concept

A

Personal factors

11
Q

A persons pattern of living as expressed in his or her activities, interests and opinions

A

Lifestyle

12
Q

The unique psychological characteristics that lead to relatively consistent and lasting responses to one’s own environment

A

Personality

13
Q

The specific mix of human traits that may be attributed to a particular brand

A

Brand personality

14
Q

Comprises motivation, perception, learning and beliefs and attitudes

A

Psychological factors

15
Q

A need that is sufficiently pressing to direct the person to seek satisfaction of the need

A

Motive (or drive)

16
Q

The process by which people select, organise and interpret information to form a meaningful picture of the world

A

Perception

17
Q

Changes in an individual’s behaviour arising from experience

A

Learning

18
Q

A person’s relatively consistent evaluation, feelings and tendencies toward an object or idea

A

Attitude

19
Q

Consumer buying behaviour in situations characterised by high consumer involvement in a purchase and significant perceived differences among brands

A

Consumer buying behaviour

20
Q

Consumer buying behaviour on situations characterised by high involvement but few perceived differences among brands

A

Dissonance-reducing buying behaviour

21
Q

Consumer buying behaviour in situations characterised by low consumer involvement and few significant perceived brand differences

A

Habitual buying behaviour

22
Q

Consumer buying behaviour in situations characterised by low consumer involvement but significant perceived brand differences

A

Variety-seeking buying behaviour

23
Q

The first stage of the buyer decision process, in which the consumer recognises the problem or need

A

Need recognition

24
Q
Need recognition
Information search
Evaluation of alternatives
Purchase decision
Post-purchase behaviour
A

The buyer decision process

25
Q

The stage of buyer decision process in which the consumer is aroused to search for more information; the consumer may simply have heightened attention or may go into active information search

A

Information search

26
Q

The stage of the buyer decision process in which the consumer uses information to evaluate alternative brands in the choice set

A

Alternative evaluation

27
Q

The buyer’s decision about which brand to purchase

A

Purchase decision

28
Q

The stage of the buyer decision process in which the consumers take further action after purchase, based on their satisfaction or dissatisfaction

Relationship between the consumer’s expectations and the product’s perceived performance

A

Post-purchase behaviour

29
Q

Buyer discomfort caused by post-purchase conflict

A

Cognitive dissonance

30
Q
Awareness
Interest
Evaluation
Trail
Adoption
A

The buyer decision process for new products or adoption process

31
Q

A good, service or idea that is perceived by some potential customers as new

A

New product

32
Q

The mental process through which an individual passes from hearing about an innovation to final adoption

A

Adoption process

33
Q

Adopter groups that are venturesome who try new ideas at some risk

A

Innovators

34
Q

Adopter groups that are guided by respect—they are opinion leaders in their communities and adopt new ideas early but carefully

A

Early adopters

35
Q

Adopter groups that are deliberate—although they rarely are leaders, they adopt new ideas before the average person

A

Early majority

36
Q

Adopter groups that are skeptical—they adopt an innovation only after a majority of people have tried it

A

Late majority

37
Q

Adopter groups that are tradition bound—they are suspicious of changes and adopt the innovation only when it has become something of a tradition itself

A

Laggards

38
Q
Relative advantage
Compatibility
Complexity
Divisibility
Communicability
A

Characteristics of product that influence rate of adoption