Flashcards in 5. Socio-Cultural Influences Deck (16):
What is a role model?
Role Model: a person looked up to by others as an example to be imitated.
What are the main factors that affect participation?
Friends and Family
How does gender affect participation?
Men/Boys are more likely to take part
Less media coverage as boys
Have to look after children
Fewer female role models
How does age affect participation?
Children who play sport from a young age take part more when they are older
Ability to take part is harder
How does family affect participation?
Provide extra funds for specialist equipment
Can become a role model
How does disability affect participation?
Can be difficult to take part
What is commercialisation?
Commercialisation: the management or exploitation of a person, organisation or activity in a way designed to make a profit.
What is the media?
Media: a diverse range of technologies that act as a means of mass communication. The media consists of the print media (the press), the broadcast media, the internet or social media, and outdoor media.
What is a sponsor?
Sponsor: an individual or group, usually a company, that provides financial or other forms of support to an event, activity, person or organisation.
What is sponsorship?
Sponsorship: provision of funds or other forms of support to an event, activity, person or organisation in return for some kind of commercial return.
What are the types of sponsorship?
Clothing and equipment
What are the impacts of sponsorship and the media on a performer?
+ More money for higher wages
+ Turns them into role models
+ More money for equipment
+ Better coaching and training programmes
+ More competitions
- Media can cause stress and pressure
- Mistakes made are very public
- Sponsors make demands that the performer may not agree with
- Less privacy
- Overtraining can lead to injury
- Women are paid less
What are the impacts of sponsorship and the media on officials?
+ Turn them into role models
+ Develop career paths
- Increased pressure
- Mistakes are very public
What are the impacts of sponsorship and the media on the sport?
+ Increased interest in the sport
+ More money for the sport
+ Prizes are bigger
+ More competitions
+ More role models
- Rules are changed to fit the media
- Over exposure can cause people to lose interest in the sport
What are the impacts of sponsorship and the media on the spectators?
+ Events can be watched on the tv
+ Commentary educates them
+ Media provides results
+ Money has been spent on technology to improve viewing
- More people stay at home to watch
- Times can be very late
- Expensive to watch
- Tickets and merch are expensive