7.1 Survey Research Flashcards Preview

175.203 Psychological Research > 7.1 Survey Research > Flashcards

Flashcards in 7.1 Survey Research Deck (10):
0

Surveys are a ____ ____ that is used to ask people to tell us about themselves.

research tool

1

____ ____ employes questionnaires and interviews to ask people to provide information about themselves – their attitudes and beliefs, demographics and other facts, and past or intended future behaviours.

Survey research

2

Surveys have become extremely important as society demands data about ____ rather than only intuition and anecdotes.

issues

3

We often think of survey data providing a snapshot of how people ____ and ____ at a given point in time.

think and behave

4

The survey method is also an important way for researchers to study ____ among variables and ways that attitudes and behaviours change over time.

relationships

5

Survey research is also important as a ____ to experimental research findings.

compliment

6

An assumption that underlies the use of questionnaires and interviews is that people are willing and able to provide ____ and ____ answers.

truthful and accurate

7

A ____ ___ is a tendency to respond to all questions from a particular perspective rather than to provide answers that are directly related to the questions.

response set

8

The most common response set is called ____ ____, or "faking good". This leads the individual to answer the question in the most socially acceptable way.

social desirability

9

Social desirability can be a problem in many research areas, but is probably most acute when the question concerns ____ topics such as violence or aggressive behaviour, substance abuse, or sexual practices.

sensitive