Flashcards in 7.1 Survey Research Deck (10):
Surveys are a ____ ____ that is used to ask people to tell us about themselves.
____ ____ employes questionnaires and interviews to ask people to provide information about themselves – their attitudes and beliefs, demographics and other facts, and past or intended future behaviours.
Surveys have become extremely important as society demands data about ____ rather than only intuition and anecdotes.
We often think of survey data providing a snapshot of how people ____ and ____ at a given point in time.
think and behave
The survey method is also an important way for researchers to study ____ among variables and ways that attitudes and behaviours change over time.
Survey research is also important as a ____ to experimental research findings.
An assumption that underlies the use of questionnaires and interviews is that people are willing and able to provide ____ and ____ answers.
truthful and accurate
A ____ ___ is a tendency to respond to all questions from a particular perspective rather than to provide answers that are directly related to the questions.
The most common response set is called ____ ____, or "faking good". This leads the individual to answer the question in the most socially acceptable way.