Flashcards in 7.1 Survey Research Deck (10)
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Surveys are a ____ ____ that is used to ask people to tell us about themselves.
research tool
1
____ ____ employes questionnaires and interviews to ask people to provide information about themselves – their attitudes and beliefs, demographics and other facts, and past or intended future behaviours.
Survey research
2
Surveys have become extremely important as society demands data about ____ rather than only intuition and anecdotes.
issues
3
We often think of survey data providing a snapshot of how people ____ and ____ at a given point in time.
think and behave
4
The survey method is also an important way for researchers to study ____ among variables and ways that attitudes and behaviours change over time.
relationships
5
Survey research is also important as a ____ to experimental research findings.
compliment
6
An assumption that underlies the use of questionnaires and interviews is that people are willing and able to provide ____ and ____ answers.
truthful and accurate
7
A ____ ___ is a tendency to respond to all questions from a particular perspective rather than to provide answers that are directly related to the questions.
response set
8
The most common response set is called ____ ____, or "faking good". This leads the individual to answer the question in the most socially acceptable way.
social desirability
9
