Flashcards in A - Theory of Planned Behaviour as Addiction Prevention Deck (7):
What is attitude?
Personal beliefs about a behaviour which can be positive or negative
What is subjective norm?
Other peoples views around you (parents, peers)
What is perceived behavioural control?
The strength of your belief that you can carry out the behaviour
What is intention?
The outcome of the beliegs
What does intention lead to?
How can addiction be reduced using this theory?
Make peoples attitudes towards smoking more negative - less likely to smoke
Change the subjective norms - educate friends and family to the dangers of smoking
Increasing behavioural control by providing strategies to help smokers to quit