Ad Formats 4 - Google Places, Phone and More Flashcards Preview

AdWords Advanced Search > Ad Formats 4 - Google Places, Phone and More > Flashcards

Flashcards in Ad Formats 4 - Google Places, Phone and More Deck (28):
1

What are the Benefits of using Google Places

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1. Reach millions of Google users, quickly and for free, with Google Places
2. Edit your listing and speak for yourself
3. Practical and easy to manage
4. Premium options, all for free
5. Signing up for Google Places is simple

2

What call extensions do


Encourage calls to your business by showing a phone number with your ad.
Display a clickable call button with your ad (on high-end mobile devices).
Cost the same as a headline click (a standard CPC).

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How you benefit from Call Extensions


Call extensions make it easy for people to call you on the go.
You can share them within an ad group or entire campaign.
You can set them to show only when your business can take calls.
You can count calls as conversions. Learn more about call conversions.
Call extensions have typically increased clickthrough rate by 6-8%.

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Call extensions aren't available for

“Display Network only - Remarketing” or “Display Network only - Product Listing Ads” campaign types.

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By default, call extensions can show on any browser. You can target specific devices in two ways:


Give preference to mobile phones. Just check the “Mobile” box next to “Device preference” when you create or edit your call extension. This limits the call extension to show on ads on mobile phones, when possible.

Specify device targeting when you create a campaign. As you create a campaign, choose Edit next to “Show this extension on all devices.” Then choose “Desktop and tablet devices only,” or “Mobile devices only.” “Mobile devices only” gives preference to mobile phones.

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Good to know

When you give preference to mobile phones, your call extension will be less likely to show on

on desktop and laptop computers.

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Call extension on the Display Network

Call extensions you add to Display Network campaigns have limited features.

Display Network call extensions show only on high-end mobile phones (not on

not on desktops, laptops, or tablets).

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Call extension on the Display Network

Call extensions you add to Display Network campaigns have limited features.

Display Network call extensions can’t be used with Google forwarding numbers (you’ll need to add call extensions to a

to a Search Network campaign to count calls as conversions).

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When desclaimers might appear with your call extensions

Call extensions can be used with toll-free, standard, mobile, shared-cost, or non-standard cost numbers.


Shared cost phone numbers use a billing method where calls to an international phone number are partially paid for by the recipient.

Non-standard cost numbers may not be included in a typical phone plan, so additional charges may apply.

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If you use a shared-cost or non-standard cost number with your call extension, when people click the call button a

a disclaimer will appear saying that additional charges may apply.

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When using call extension with location extensions can show a

can show a “Call” button as well as a “Get directions” link.

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When you enable location extensions and call extensions for the same ad, AdWords uses your

your address from your location extension and your phone number from your call extension.

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For the best mix of local targeting and broader reach, it’s a good idea to enable both

both location extensions and call extensions on your ads.

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Use call extensions by themselves if you have a

a national service center, or if you don’t have a brick-and-mortar storefront.

15

Show seller ratings with your ads

Seller ratings let people know which advertisers are

are highly rated for quality service. We gather seller ratings from reputable sources that aggregate business reviews. This information helps people make more informed browsing and purchasing decisions. Seller ratings can also help you earn more qualified leads and increase your ad performance.

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How seller ratings work

Seller ratings show a combination of information and

reviews next to your AdWords ads (currently on Google search result pages and Google search partners). These reviews and ratings primarily reflect customers' overall consumer experience with these businesses, not their response to particular products.

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How seller ratings work

We match these reviews to your ad by pairing the domain of the display URL to the advertiser's domain from the review source on Google. Seller ratings can appear on

on desktop and laptop computers, and high-end mobile devices with full Internet browsers.

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Where the ratings come from

We base seller ratings on a number of sources. These sources include reviews from

from Google Shopping and Google Trusted Stores, as well as feeds from these independent review websites:

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When your ads might appear with seller ratings

Only certain ads are eligible to appear with seller ratings annotations. Once you meet the following criteria, your ads will be

will be eligible to show seller ratings on Google search results and Google search partners.

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When your ads might appear with seller ratings

Your campaign type should be

"Search Network with Display Select," "Search & Display Networks" or "Search Network only."

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When your ads might appear with seller ratings

In most cases, your business must have at least

least 30 unique reviews -- each from the past 12 months -- and a composite rating of at least 3.5 stars or higher. However, we may show ratings for merchants with fewer than 30 reviews if we have sufficient data from other sources to determine an accurate rating. At least 10 of these reviews must be in the customer's Google interface language.

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When your ads might appear with seller ratings

Google AdWords may show ratings for merchants with fewer than 30 reviews if we have sufficient data from other sources to determine an accurate rating. At least

10 of these reviews must be in the customer's Google interface language.

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When your ads might appear with seller ratings

You don't need a

a Google Merchant Center account for your ads to be eligible for seller ratings.

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When your ads might appear with seller ratings

To opt in or out of Seller Rating Extensions, you can

submit a form on Google AdWords.

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Can you opt back in for Seller Rating Extensions

Yes

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How much seller ratings cost

People on desktop and mobile browsers can click through to see the review of your business and verify the source and statements behind the ratings. You

You won't be charged for these clicks.

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Seller ratings typically receive fewer clicks than headlines of ads so, in most cases, people won't be diverted from your site. The benefit of this feature is the

increase in clickthrough rates based on the star rating in the ad itself.

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How you can improve your seller ratings and reviews
Be a great business

The best way to improve your ratings is to make sure that your customers receive

receive excellent customer service. Happy customers attract more happy customers, who are willing to rate you well and tell others about your business or products.