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Flashcards in Advertising Deck (39):
1

Advertising

2 points

2

Promotion

2 points

3

Features of advertising

5 points

4

Publicity

2 points

5

Objectives of advertising

9 points

6

Advantages of advertising

To producers-7

7

Advantages of Advertising

To customers-5

8

Advantages of advertising

To society-6

9

Disadvantages of advertising

6 points

10

Code of conduct

8 points

11

Types of advertising

Product-2/3 types
+4 other types with 2 advantages

12

Advertising copy

5 points

13

Essentials of a good advertisement

7 points

14

Themes

5 points

15

Press advertising

5 adv
4 disadv

16

Magazines and journals

4 adv
3 disadv

17

Radio

5 adv
4 disadv

18

TV

4 adv
3 disadv

19

Film

4 adv
3 disadv

20

Direct Mail

5 adv
4 disadv

21

Outdoor

6 adv
4 disadv

22

Specialty

3 points

23

Window Display

5 points

24

Factors that affect choice of media

8 points

25

Sales promotion

4 points

26

Objectives of sales promotion

6 points

27

Advantages of sales promotion

6 points

28

Kinds of sales promotion

2 types

29

Techniques of sales programs

9 points

30

Brand promotion

4 points

31

Objectives of brand promotion

6 points

32

Advantages of brand promotion

3 points

33

Techniques of brand promotion

5 points

34

Brand Equity

4 points

35

Brand Loyalty

5 points

36

Imp of brand loyalty

5 points

37

Diff between brand and trade mark

2 points

38

Diff between advertising and publicity

6 points

39

Diff between advertising and sales promotion

5 points