Advertising Flashcards
1
Q
Advertising
A
Promotion of a product
- directly or indirectly provides info. That may influence purchase or not to purchase a medicine or service
2
Q
Controls of medicine advertising
A
Statutory regulation: laws, MHRA Set of self-regulatory mechanisms - ABPI = prescription meds - PAGB = non-prescription meds’ Pharmacy professional standards Restricting inducements - giving out pens & notepads but nothing more of huge value
3
Q
MHRA Blue guide
A
Only advertise product for medicinal purposes if it has a valid authorisation
3 overarching principles
- comply with SPC
- encourage rational use
- not be misleading
Direct to public advertising of POMs not permitted
