AS RESEARCH METHODS- other research methods- self report techniques Flashcards Preview

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Flashcards in AS RESEARCH METHODS- other research methods- self report techniques Deck (28):

what are the other types of research methods?

content analysis
cross cultural studies
meta analyses
case studies


what is content analysis?

form of indirect observation. it is indirect bc you observe ppl through artefacts they produce rather than observing directly e. thru books films etc


advantages of content analysis ?

high ecological validity bc based on what ppl do
findings can be easily replicated to ensure validity bc sources are publically available


disadvantages of content analysis ?

observer bias reduces objectivity
likely to be biased as sample will have particular characteristics


what is cross cultural studies?

psychologists compare behavior across diff cultures


advantages of cross cultural studies?

see whether behaviours are universal and not influenced by culture


disadvantages of cross cultural studies?

imposed etic - technique used in one culture is imposed on another


what is meta analyses?

results from several diff studies are combined


advantages of meta analyses?

increased reliability of conlusions


disadvantages of meta analyses?

research designs may vary making it hard to compare studies


what does self report mean?

simply means asking p about something so that they can report on it themselves


what are types of self report techniques?

questionnaire,structured interview, unstructured interview, semi structured interview


what is a q?

p fill in answers to qs can be on paper or online. can be open or closed


advantage of q's?

q's can be easily and cheaply distributed to many ps
open q allow detail
p more likely to be honest than int


disadvantages of qs?

open qs are harder to analyse qualatative not quantative data
closed q's may force wrong answers not real
sample bias - qs can only be filled out by people with time to do it
qs may be interpreted differently


what is a structured int?

qs for interview are decided in advance and are same for all p


advantage of structured int?

easily repeated as q are standardised
easier to analysed the results than unstructured int


disadvantages of structured int?

answers may not be truthful=social desir
interview bias- answers influenced way by way in which int asks them


what is a unstructured interview?

qs for interview are unplanned and are usually guided by respondents answers


advantage of unstructured interview?

more detailed info
the p can be asked to expand on an answer


disadvantages of unstructured interview?

more likely to be affected by int bias than a structured interview
requires trained interviewers who can think of insightful unbiased qs on the spot


what is a semi structured interview?

researcher has certain no. of set qs but can also ask other qs depending on where the responses take them


what are self report measures often used as?

part of an experiment as a way of measuring the dv


reliability and validity in self report techniques?

split half method
interviewer reliability
test retest
concurrent validity


what do you use the split half method for?

check for internal reliability e.g check hat answers on first and second half of q or int show similar score and response. consistency


what do you use the interviewer reliability for?

extent to which two interviwers produce the same outcome from an interviewer


what do you use test retest?

to check for external reliability (complete q or interviewer again on diff occasions to check results are the smae)


what do you use concurrent validity?

should be checked by comparing the results to that of an established q which measures the same thing