Attitude Change and Persuasion Flashcards Preview

2002 Social and Developmental > Attitude Change and Persuasion > Flashcards

Flashcards in Attitude Change and Persuasion Deck (28):
1

Who researched attitude change through the 20s and 30s?

Allport

2

Who's research was found to be fraudulent in relation ot subliminal perception and what year?

James Vicary 1957

3

Who found that subliminal perception doesn't work well even when closer to the actually potential threshold and what year?

Thorpe & Marlot 1996

4

Who wrote 'Battle for the Mind' in 1957?

William Sargaent

5

Who found that hypnosis was largely ineffective?

Cialdini 2007

6

Who did the yale communication program and what year?

Hovland, Janis & Kelley 1953

7

Who found popular and attractive sources are more trustworthy?

Kiesler et al 1969

8

Who found similar sources tend to be liked more when matter of taste?

Petty & Cacioppo 1981

9

Who found dissimilar sources liked more when matter of fact?

Goethals & Nelson 1973

10

Who found experts are more persuasive?

Hovland & Weiss 1952

11

Who found rapid speech increases expertise?

Miller et al 1976

12

Who did the studies of overheard conversations?

Walster & Festinger 1962

13

Who found the sleeper effect?

Hovland & Weiss 1951

14

Who found repetition gives ring of truth?

Arkes et al 1991

15

Who found the mere exposure effect?

Zajonc 1968

16

Who found repetition may not work for new products?

Campbell & Keller 2003

17

Who found two sided arguments better?

O'keefe 1990

18

Who found innoculation theory

McGuire 1964

19

Who corroborated innoculation theory?

Compton & Pfau 2005

20

Who looked at fear with dental hygiene?

Janis & Feshback 1953

21

Who found self esteem audience variables?

McGuire 1968 and Rhodes & Wood 1992

22

Who found women are more easily influenced?

Crutchfield 1995

23

Who found women may just be socialised differently?

Eagly et al 1981

24

Who suggested 5 hypotheses for age differences?

Visser & Krosnick 1998 and Tyler & Schuller 1991

25

Who did the mass media research?

Chaiken & Eagly 1983;87

26

Who did the two step flow model?

Lazarsfeld et al 1948

27

Who did the elaboration likelihood model?

Petty & Cacioppo 1981;86

28

Who did cognitive dissonance research?

Festinger 1957