Flashcards in Attitude Change and Persuasion Deck (28):
Who researched attitude change through the 20s and 30s?
Who's research was found to be fraudulent in relation ot subliminal perception and what year?
James Vicary 1957
Who found that subliminal perception doesn't work well even when closer to the actually potential threshold and what year?
Thorpe & Marlot 1996
Who wrote 'Battle for the Mind' in 1957?
Who found that hypnosis was largely ineffective?
Who did the yale communication program and what year?
Hovland, Janis & Kelley 1953
Who found popular and attractive sources are more trustworthy?
Kiesler et al 1969
Who found similar sources tend to be liked more when matter of taste?
Petty & Cacioppo 1981
Who found dissimilar sources liked more when matter of fact?
Goethals & Nelson 1973
Who found experts are more persuasive?
Hovland & Weiss 1952
Who found rapid speech increases expertise?
Miller et al 1976
Who did the studies of overheard conversations?
Walster & Festinger 1962
Who found the sleeper effect?
Hovland & Weiss 1951
Who found repetition gives ring of truth?
Arkes et al 1991
Who found the mere exposure effect?
Who found repetition may not work for new products?
Campbell & Keller 2003
Who found two sided arguments better?
Who found innoculation theory
Who corroborated innoculation theory?
Compton & Pfau 2005
Who looked at fear with dental hygiene?
Janis & Feshback 1953
Who found self esteem audience variables?
McGuire 1968 and Rhodes & Wood 1992
Who found women are more easily influenced?
Who found women may just be socialised differently?
Eagly et al 1981
Who suggested 5 hypotheses for age differences?
Visser & Krosnick 1998 and Tyler & Schuller 1991
Who did the mass media research?
Chaiken & Eagly 1983;87
Who did the two step flow model?
Lazarsfeld et al 1948
Who did the elaboration likelihood model?
Petty & Cacioppo 1981;86