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1

BCOM 475 Week 5 Learning Team Assignment Strategic Communications Plan And Plan1
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BCOM 475 Week 5 Learning Team Assignment Strategic Communications Plan and Plan1

Consider the same merger you used for your previous Learning Team Assignments. Review the external communication strategy and internal communication strategy your team developed.

Create a strategic communications plan to help the merging companies get through the first year of the merger. Include the following in your strategic communications plan:

Overview: Address the issue and provide some background information.

Situational analysis: Consider political, economic, social, ethical, and technological factors that are involved in the issue; and perform a SWOTT analysis. Address the competition and media involvement.

Communications goals and objectives: What are the companies trying to accomplish? Be specific. Address internal goals and external goals.

Target audience: Identify the internal audience and external audience.

Communications strategy: Identify the messages to communicate and the communications channels.

Communications tactics: Address communications materials and activities along with an implementation plan.

Measurement and evaluation: Identify how the results are measured and any adjustments that could be made on the plan.

Ethical implications: Define the ethical framework for your plan. Discuss possible ethical implications and how to handle those implications.

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2

BCOM 475 Week 5 DQ 2
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BCOM 475 Week 5 DQ 2

What steps does a company need to take to achieve successful strategic communication? How are these steps incorporated into a communications plan?

Determine Goal

1. Identify and Profile Audience

2. Develop Messages

3. Select Communication Channels

4. Choose Activities and Materials

5. Establish Partnerships

6. Implement the Plan

7. Evaluate and Make Mid-Course Corrections

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3

BCOM 475 Week 5 DQ 1
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BCOM 475 Week 5 DQ 1

Define business ethics. How does an organization communicate its ethical standards? What might an organization do to enforce its ethical standards?

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4

BCOM 475 Week 4 Team Assignment External Communication Strategy
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BCOM 475 Week 4 Team Assignment External Communication Strategy

You may have heard of many mergers and acquisitions in the news. Banks, drug companies, technology companies and airlines have all had mergers in recent years. When two companies merge, the culture clash may result in conflict. Appropriate employee communication might result in a successful merger. Inappropriate employer and employee communication might result in failure to the new organization.

Select a merger that is currently in process, or create your own merger of two known companies. Choose your merging companies carefully to ensure you may find enough information to complete this project.

Assume your Learning Team is the management team in charge of integrating the two companies. Your Learning Team must develop a strategic communication plan to facilitate the merging process.

The project must adhere to the following timeline:

Week 3: Develop the Internal Communication Strategy.

Week 4: Develop the External Communication Strategy.

Week 5: Develop the Strategic Communications Plan.

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5

BCOM 475 Week 4 DQ 2
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BCOM 475 Week 4 DQ 2

What are three new trends in technology? What is the effect those technologies might have on business communications?

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BCOM 475 Week 4 DQ 1
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BCOM 475 Week 4 DQ 1

What are the implications of technology on internal communications and external communications? Provide an example of technology aiding the communication process. Provide an example of technology hindering the process.

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7

BCOM 475 Week 3 Team Assignment Internal Communication Strategy And Strategy 1
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BCOM 475 Week 3 Team Assignment Internal Communication Strategy and Strategy 1

Begin your team’s Strategic Communications Plan by developing an Internal Communication Strategy to help facilitate the change.

Discuss the companies involved in the merger. Include the culture of each company and how the companies are similar or different. Describe the conflict that might develop because of the differences.

Determine the internal communication strategy your team will use to facilitate the change and resolve the possible conflicts.

Identify the messages you want to deliver to your audience.

Describe how you plan to deliver your messages; for example, through presentations, memos, e-mails, and so forth. You may choose multiple ways to deliver your message. How often do you plan on communicating with the employees? Include one sample of your communication material as an appendix, such as an e-mail, memo, presentation, poster, or script of a podcast.

Write your team’s strategy in a 1,400- to 1,750-word business report.

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8

BCOM 475 Week 3 Individual Assignment Discussion
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BCOM 475 Week 3 Individual Assignment Discussion

Locate the Week Three Individual Assignment discussion thread in the Main forum. Click reply and post a 450- to 500- word count response covering the objectives of the assignment. Please be sure to change the subject header to include your name.

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9

BCOM 475 Week 3 DQ 2
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BCOM 475 Week 3 DQ 2

What are some of the considerations you need to think about when developing a communication strategy? Are these different for an internal communication versus an external communication? Thoroughly explain your answer.

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10

BCOM 475 Week 3 DQ 1
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BCOM 475 Week 3 DQ 1

What does O’Rourke identify as the principles of communications? How important are these principles to strategic communications? Create an example in which you respond to each of the principles in a real-world context. Specify where the principles are applied in the example.

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11

BCOM 475 Week 2 Team Assignment Current Event News Article And Article 1
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BCOM 475 Week 2 Team Assignment Current Event News Article and Article 1

Select a current event article that relates to the weekly course objectives and discussion questions for the week.

Write a two page summary (in your own words) of the article. Use APA format with appropriate citations.

Explain how the current event applies to one or more weekly objectives and concepts discussed in the week’s Discussion Questions.

Submit your summary to the Assignments link.

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12

BCOM 475 Week 2 Indivisual Assignment Culture And Communication Paper
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BCOM 475 Week 2 Indivisual Assignment Culture and Communication Paper

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13

BCOM 475 Week 2 DQ 2
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BCOM 475 Week 2 DQ 2

What is conflict? Identify and define the five styles of conflict management? Please provide a thorough response.

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14

BCOM 475 Week 2 DQ 1
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BCOM 475 Week 2 DQ 1

What are the key components of persuasive communication? How does Abraham Maslow’s Hierarchy of Human Needs affect persuasion? Provide an example of how you might use persuasion to change a behavior in the workplace. Please be thorough in your response.

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15

BCOM 475 Week 1 Individual Assignment Communication Approach Matrix
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BCOM 475 Week 1 Individual Assignment Communication Approach Matrix

Locate the Communication Approach Matrix in the course materials section of the student website.

Complete the matrix to compare communication in four management approaches.

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16

BCOM 475 Week 1 DQ 2
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BCOM 475 Week 1 DQ 2

What are the key components to a strong organizational culture? How might an organization communicate its culture outside the company?

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17

BCOM 475 Week 1 DQ 1
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BCOM 475 Week 1 DQ 1

What are communication functions in a classically run organization? What are communication functions in an organization run with a human relations approach? How do these functions differ?

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18

BCOM 475 Complete Course
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BCOM 475 Complete Course

BCOM 475 Week 1 DQ 1

BCOM 475 Week 1 DQ 2

BCOM 475 Week 1 Individual Assignment Communication Approach Matrix

BCOM 475 Week 2 DQ 1

BCOM 475 Week 2 DQ 2

BCOM 475 Week 2 Indivisual Assignment Culture and Communication Paper

BCOM 475 Week 2 Team Assignment Current Event News Article and Article 1

BCOM 475 Week 3 DQ 1

BCOM 475 Week 3 DQ 2

BCOM 475 Week 3 Individual Assignment Discussion

BCOM 475 Week 3 Team Assignment Internal Communication Strategy and Strategy 1

BCOM 475 Week 4 DQ 1

BCOM 475 Week 4 DQ 2

BCOM 475 Week 4 Team Assignment External Communication Strategy

BCOM 475 Week 5 DQ 1

BCOM 475 Week 5 DQ 2

BCOM 475 Week 5 Learning Team Assignment Strategic Communications Plan and Plan1

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