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AQA Media Studies > Big quiz > Flashcards

Big quiz Flashcards

1
Q

Tessa Perkins suggested that…

  • stereotypes are not always false.
  • all narratives follow a regular structure.
  • there are seven basic plots which are repeated again and again.
  • texts are produced for the viewing pleasure of heterosexual men.
A

stereotypes are not always false.

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2
Q

Which of these are the BBC’s ideologies?

To challenge and take risks.
To inform, educate, entertain.
To uphold British ideologies.
To divert, inform and self-actualize.

A

To inform, educate, entertain.

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3
Q

‘To feature more than two named women who speak to each
other about something other than a man’ is the basic premise of…

  • the Uses and Gratifications model.
  • the male gaze.
  • the cultivation model.
  • the Bechdel test.
A

the Bechdel test

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4
Q

Which of these is NOT one of the human needs suggested by
Maslow?

  • Physiological and basic
  • Safety and security
  • Exploration and adventure
  • Belonging and love
A

Exploration and adventure

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5
Q

Which of these is required for the hypodermic theory to work?

  • An active audience
  • A liberal audience
  • A passive audience
  • An opinion leader
A
  • A passive audience
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6
Q

Which of these is NOT one of Barthes media codes?

  • Enigma Code
  • Action Code
  • Parallel code
  • Semantic Code
A

Parallel code

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7
Q

Todorov’s basic narrative structure =

  • disruption, order, chaos
  • good always succeeds
  • equilibrium, disruption, new equilibrium
  • audiences negotiate their own meanings
A

equilibrium, disruption, new equilibrium

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8
Q

Levi-Strauss recognised that…

  • media texts provide diversion from everyday life
  • audiences negotiate their own meanings for a text regardless of production values
  • audiences can be classified by their personalities and behaviours
  • media texts are built around binary oppositions
A
  • media texts are built around binary oppositions
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9
Q

Convergence is…

  • the process of editing together sounds and images
  • the coming together of different media technologies
  • the classification of media texts into groups of a particular type
  • a dramatic device at the end of an episode in a series which leaves the audience eager to discover what happens next
A
  • the coming together of different media technologies
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10
Q

According to Stuart Hall audiences might react in different ways to texts. These are:

  • equilibrium, dis-equilibrium, new-equilibrium
  • diversion, social, information
  • preferred, negotiated, oppositional
  • enigmatic, semantic, action
A

preferred, negotiated, oppositional

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11
Q

Which of these regulates an aspect of the British media?

  • BBC
  • OFSTED
  • ASA
  • Google
A
  • ASA
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12
Q

With reference to advertising, what does AIDA stand for?

  • Awareness Interest Desire Action
  • Adults Ideas Don’t Alter
  • Audience Institution Demographic Advertisers
  • Always Intend to Deliver Awesomeness
A

Awareness Interest Desire Action

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13
Q

Which of these is broadsheet newspaper?

  • The Daily Mail
  • The Mirror
  • The Times
  • The Sun
A

The Times

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14
Q

Young and Rubicam suggested that audiences should be considered according to Cross-Cultural Consumer
Characteristics. Some of these are:

  • physiological, esteem, self-actualisation
  • diversion, identity, surveillance
  • emotional, creative, nature
  • mainstreamers, aspirers, succeeders
A

mainstreamers, aspirers, succeeders

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15
Q

In the 1960s Galtung and Ruge devised a set of news values.
Some of these are:

  • Sponsorship, Truthfulness, Interactivity.
  • Universal, Targeted Audiences, Investigation.
  • Criminal Punishments, Vigilantism, Socialisation
  • Negativity, Continuity, Elite Nations and Persons.
A
  • Negativity, Continuity, Elite Nations and Persons.
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16
Q

Which of these could be applied to a sponsored YouTube video
where a celebrity recommends a product?

  • The hypodermic syringe theory
  • The inoculation theory
  • The cultivation theory
  • The two-step flow theory
A
  • The two-step flow theory
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17
Q

Which of the following are Propp’s character types?

Donor
Criminal
Hero
Princess

A

Donor
Hero
Princess

18
Q

An Opinion Leader is someone who…

-encourages others to adopt their views about a topic or product.
-enjoys a media text because someone they respected
recommended it to them.
-is able to see the institution’s preferred meaning in a text.
-enjoys repeat viewings of media texts.

A

encourages others to adopt their views about a topic or product.

19
Q

The 4 Key Concepts at A Level Media are:

  • Identities, Values, Ideologies, Audience
  • Industries, Genre, the news, Sound
  • Audience, Media Language, Institution, Representations
  • Colour, Characters, Structure, Shot Types
A

Audience, Media Language, Institution, Representations

20
Q

Which of these is NOT a media regulatory body in the UK?

BBFC
PCC
ITC
ITV

A

ITV

21
Q

The days and times that programmes are shown.

[ ] Schedule
[ ] Station
[ ] Guide

A

[ ] Schedule

22
Q

A large group of people who a media product is aimed at.

[ ] Big audience.
[ ] Niche audience
[ ] Mass audience

A

[ ] Mass audience

23
Q

The way the media portrays people, groups, places and ideas.
[ ] Genre
[ ] Stereotyping
[ ] Representation

A

[ ] Representation

24
Q

The theory that media audiences actively engage with media.

[ ] The Effects Model
[ ] Passive Audience Theory
[ ] Uses and Gratifications Theory

A

[ ] Uses and Gratifications Theory

25
Q

Media products are broken down into different categories.

[ ] Types
[ ] Genres
[ ] Styles

A

[ ] Genres

26
Q

A company that owns and makes media.

[ ] Firm
[ ] Agency
[ ] Institution

A

[ ] Institution

27
Q

The BBC is.

[ ] Telecommunications Company
[ ] Commercial Broadcaster
[ ] Public Service Broadcaster

A

[ ] Public Service Broadcaster

28
Q

Typography, Images, Layout, Language and Colour are feature of?

[ ] Genre
[ ] Media Language
[ ] Narrative

A

[ ] Media Language

29
Q

A small targeted audience is know as a?

[ ] Mass audience
[ ] Tiny audience
[ ] Niche audience

A

[ ] Niche audience

30
Q

The time of day when broadcaster can begin showing more adult oriented content.

[ ] Sunshed
[ ] Watershed
[ ] Mudshed

A

[ ] Watershed

31
Q

If you read something at a denotative level, this means…

[ ] …you read the text using all your personal opinions, beliefs, ideologies and assumptions.
[ ] …you interpret the intentions of the media producer and accept them.
[ ] …you reject the intentions of the media producer and form your own opinions.
[ ] …you bring no personal opinions, beliefs, ideologies and assumptions to your reading.

A

[ ] …you bring no personal opinions, beliefs, ideologies and assumptions to your reading.

32
Q

The title of a magazine or newspaper is refereed to as:

[ ] The masthead
[ ] A splash
[ ] The by-line
[ ] House style

A

[ ] The masthead

33
Q

As a rule of thumb, house style dictates that the ideal number of DIFFERENT fonts used within a publication is:

[ ] 4
[ ] 3
[ ] 1
[ ] 2

A

2

34
Q

One acronym associated with Daniel Chandler relating to audience profiling is

[ ] ABC1C2DE
[ ] AIDA
[ ] ACORN
[ ] CAGE

A

CAGE- Class, Age, Gender, Etyhnicity

35
Q

A filter bubble is

[ ] some one who decides whether or not a message is passed on to users.
[ ] a small piece of sent from a website and stored on a user’s computer.
[ ] where like-minded people group together and hear their own opinions constantly coming back to them.
[ ] a website algorithm which uses information about a user to select search results for them.

A

A website algorithm which uses information about a user to select search results for them.

36
Q

If you were offended by an advert, who would you complain to?

[ ] PCC
[ ] BBC
[ ] PEGI
[ ] ASA

A

ASA- Advertising Standards Agency

37
Q

Current worries about the links between WhatsApp and radicalisation/ extremism is an example of …

[ ] zeitgeist
[ ] moral panic
[ ] globalisation
[ ] hegemony

A

Moral Panic

38
Q

Which of these is NOT something that the BBFC would
consider when deliberating an age rating?

[ ] dangerous behaviour presented as safe
[ ] death of a child’s parents
[ ] sexual behaviour and nudity
[ ] bad language

A

Death of a child’s parents

39
Q

Benefits Street was heavily criticised for what?

[ ] Showing bad parenting
[ ] Showing rubbish in the streets
[ ] Broadcasting non-standard English accents
[ ] Encouraging class tourism

A

Encouraging class tourism

40
Q

One of BBC2s flagship shows is

[ ] Mrs Brown’s Boys
[ ] Newsnight
[ ] Locaction, Location, Location
[ ] Downton Abbey

A

Newsnight

41
Q

I couldn’t find out how much the 3.36 animated Sainsbury’s ‘The Greatest Gift’ Christmas advert 2016 cost to make, but did discover an interesting statistic about how much each £1 spent on advertising traditionally equated to in terms of profit. How much is it?

[ ] £1.50
[ ] £19
[ ] £24
[ ] £15

A

£24

42
Q

Dylan Marron is the creator of Every Single Word Spoken tumblr page where he edits mainstream films to show only ‘every single word spoken by….’ How long does every single word spoken by a person of colour in all 8 Harry Potter films equate to?

[ ] 6 mins. 18 seconds
[ ] 46 mins. 7 seconds
[ ] 13 mins. 23 seconds
[ ] 55 mins. 12 seconds

A

6 mins. 18 seconds

AQA Media Studies (1 decks)

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