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1

BUS 599 Week 5 Assignment Corporate Culture Leadership Actions for Strategy Implementation Southwest Airlines
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BUS 599 Week 5 Assignment Corporate Culture Leadership Actions for Strategy Implementation Southwest Airlines
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BUS 599 Week 5 Assignment Corporate Culture Leadership Actions for Strategy Implementation Southwest Airlines

• Students are required to conduct an analysis of Case 23 Southwest Airlines (c-401) and prepare a (3-4 page report). Students will address the following:

o Discuss the corporate culture at Southwest Airlines and how it leverages its culture to achieve a competitive advantage.

o Evaluate the company’s financial performance by calculating and interpreting the profitability ratios. (operating profit margin, net profit margin, return on total assets, return on stockholders equity)

o Describe the characteristics of company’s culture and how you think it affects company performance.

o Given the strategic decisions in the case, recommend actions that management should take to sustain/strengthen the culture (or implement a change), based on the situation given.

o Given the strategic decisions in the case, identify three leadership actions that the company would need to be consider to implement the decisions. Explain why these are critical to implementing the strategic decision.



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2

BUS 599 Week 4 Assignment HRM Issues Diversification Strategies Case Nucor Corporation
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BUS 599 Week 4 Assignment HRM Issues Diversification Strategies Case Nucor Corporation
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BUS 599 Week 4 Assignment HRM Issues Diversification Strategies Case Nucor Corporation

Review the Nucor Corporation case study.

Write a 4-5 page paper in which you:

1. Discuss the trends in the steel industry and how it may impact Nucor’s strategy.

2. Discuss the organizational structure and management philosophy at Nucor.

3. Identify three (3) HRM issues related to strategy implementation and recommend actions to address these issues.

4. Based on the situation, recommend whether a related or unrelated diversification should be used by the company. Provide supporting rationale.

5. Based on your recommendation for related or unrelated diversification, identify the organizational structure issues that the company would need to address to implement that diversification.



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3

BUS 599 Week 3 Assignment Foreign Market Entry and Diversification Case Corona Beer
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BUS 599 Week 3 Assignment Foreign Market Entry and Diversification Case Corona Beer
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BUS 599 Week 3 Assignment Foreign Market Entry and Diversification Case Corona Beer

Conduct a case analysis for Corona Beer (Modelo)(Case #13,C-248) and prepare a 4-5 page report to complete the following:
• Identify and discuss the trends in the global beer markets.

• Discuss how Modelo’s international expansion was made possible through strategic partnerships with experienced distributors in local markets.

• Identify and discuss the next foreign market that Modelo should enter and with what strategy.

• Discuss the challenges that Modelo faces from its competitor InBev, and how it might respond strategically to the industry giant.

• Discuss whether or not Modelo should diversity its business. If so, what business should it enter and why?

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4

BUS 599 Week 2 Assignment Competitive Forces and SWOT Analysis Case Whole Foods Market
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BUS 599 Week 2 Assignment Competitive Forces and SWOT Analysis Case Whole Foods Market
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5

BUS 599 Week 1 Assignment Crafting and Executing Strategy Case JetBlue Airways
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BUS 599 Week 1 Assignment Crafting and Executing Strategy Case JetBlue Airways
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BUS 599 Week 1 Assignment Crafting and Executing Strategy Case JetBlue Airways

Students are required to conduct an analysis of a company situation Case #3 Jet Blue Airways (p. C-51) and prepare a 4-5 page report to complete the following:

1. Discuss the trends in the U.S. airline industry and how these trends might impact a company’s strategy.

2. Discuss Jet Blue’s strategic intent.

3. Discuss Jet Blue’s financial objectives and whether or not the company has been successful in achieving this objective.

4. Discuss Jet Blue’s strategic elements of cost, organizational culture, and human resource practices and evaluate whether each element provides the organization with a competitive advantage

5. Discuss Jet Blue’s strategies for 2008 and beyond and evaluate whether or not Jet Blue will be successful implementing these strategies.



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6

BUS 599 Complete Class
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