What is profit maximisation
MC=MR
What is revenue maximisation
MR=0
What is sales maximsation
AR=AC
What is profit satisficing
when firms make enough profit to keep stakeholders happy but can also focus on other objectives
why might firms profit maximise
pay dividends
reinvest back into the business
why might firms revenue maximise
increase market share
prestige
managerial benefits
why might firms sales maximise
increase market share
prevent others entering market
why might firms profit satisfice
to keep shareholder happy
focus on other objectives