Flashcards in Case Study: Rebranding in Barcelona Deck (69)
How long has the site been occupied for?
2000 years - originally a Roman settlement, then a medieval city with a dense network of streets
12th - 14th centuries
capital of the Kingdom of Aragon
industrialisation brought cotton, cork, iron, steel, shipbuilding, and wine.
How did the city grow outwards?
The housing was too compact and led to poor health so the medieval walls were knocked down.
19th century population growth
115,000 to 500,000
population in 1930
Where is Barcelona located?
The Mediterranean coast in NE Spain, 125 km from the French border.
1.6 million - Spain's second largest city
What is it the centre of in Spain?
industry and commerce
How many of Spain's exports originate from Barcelona?
What are the main exports?
textiles, precision instruments, machinery, railway equipment, paper, glass, plastics
How many visitors does Barcelona receive each year?
What is Barcelona the capital of?
What did the city have close links to?
Paris and cultural movements like Art Noveau
When did the Catalan language return?
Late 19th century
What happened when civil war broke out in 1936?
Barcelona became the centre of Republican opposition to the Nationalists.
When did the nationalists take Barcelona?
What happened when Nationalists took Barcelona?
Catalan culture was repressed. It lost its vibrant spirit and became a run down port city.
What happened when the Nationalist's leader General Franco died in 1975?
The Barcelona renaissance began
El Raval: Why was rebranding needed?: population
until recently this was one of the most densely populated areas in the world
El Raval: Why was rebranding needed?: Industries
textile, brick making, abattoirs, tanning
El Raval: Why was rebranding needed?: Tenement blocks
Housed workers in the nearby factories
El Raval: Why was rebranding needed?: Why were the tenement blocks built several storeys high?
To maximise space, as Barcelona was still tightly contained in the medieval walls
El Raval: Why was rebranding needed?: Health in the tenement blocks
They were essentially high rise slums. Toilets and a tap were shared in the courtyard of each block. Epidemics were frequent and the death rate was high - many died in their late teens.
El Raval: Why was rebranding needed?: Barrio Chino (chinatown)
Immigrants first settled here due to cheap lodgings and easy access to informal employment by the docks. The area was known for organised and petty crime, prostitution, and drug dealing.
El Raval: Rebranding strategies: North and South
El Raval: North Rebranding strategies: Flagship cultural buildings
Museum of Contemporary Art and the Contemporary Cultural Centre. Both have international reputations.
El Raval: North Rebranding strategies: Streets
Art galleries, coffee and wine bars, restaurants, high quality food shops.