Ch 10: Public Opinion and Political Socialization Flashcards Preview

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Flashcards in Ch 10: Public Opinion and Political Socialization Deck (12):
1

public opinion

the publics beliefs on issues

2

public opinion polls

used to estimate the publics opinion in issues

3

straw poll

unscientific survey used to find public opinion on a variety of issues

4

sample

the amount of people polled in a poll

5

push poll

biased polls used to push a voter toward a candidate

6

population

the entire group of people whose attitudes a researcher wants to measure

7

random sampling

a method of poll selection that gives everyone an equal opportunity of being selected

8

stratified sampling

dividing into sub groups and randomly sampling based on demographics

9

tracking polls

used to track an election

10

exit polls

polls conducted as voters are leaving on Election Day

11

margin of error

a measure of accuracy of a public opinion poll

12

political socialization

the process where a person gets their political beliefs