Ch 14 15 Flashcards by pat Perez

Q

Pull

Push

A

Consumer long channel widely used not complex adver media

Distributor

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Personal selling

A

Complex
New to market
No media

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Inter trade fair

A

B2b

How well did you know this?

1

Not at all

2

3

4

5

Perfectly