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Flashcards in Ch 6 Terms Deck (20):
1

Process by which information is distributed to large, heterogeneous, and widely dispersed audiences

Mass communication

2

The process in which a few policy elites gather information and then inform their more numerous followers, mobilizing them to apply pressure to government

Two step flow of communication

3

Audience appeal

Newsworthiness

4

Provides that a station must make available in equal amount of time under the same conditions to all political candidates

Equal opportunities rule

5

Presents the news and decides which evens to report and how to handle their elements

Gatekeepers

6

Election coverage by the mass media that focuses on which candidate is ahead rather than on national issues

Horse race journalism

7

A list of issues that need government attention

Political agenda

8

Even though it's entertainment programs, television operates a medium

Political socialization

9

Leaders who follow news in specific policy areas

Attentive policy elites

10

A form of newsletter, journal or log, of thoughts for public reading usually devoted to social or political issues and often updated lately

Blogs

11

An independent federal agency that regulates interstate and international communication

FCC

12

A strategy where by a president seeks to influence policy elites and media converge by appealing directly to the American people

Going public

13

A mix of information and diversion oriented to personalities or celebrities , not linked to the day's events

Infotainment

14

Both reporting news and running commercials geared to a target audience defined by demographic characteristics

Market driven journalism

15

The means employed in mass communication; often divided into print media and broadcast media

Mass media

16

A situation that is so "newsworthy" that the mass media are compelled to cover it

Media event

17

The belief that the television is to blame for the low level of citizens knowledge about public affairs

Television Hypothesis

18

Journalism that scrutinizes public and business institutions and policy making

Watchdog

19

Publicized perceived misconduct

Journalism

20

The process of transmitting information from one individual or group to another

Communication