Ch10-turn The Volume Down

Question 1

Even you persuaded me, you won’t persuade me

Answer 1

Aristophanes

Question 2

Argument tool: passive voice/ Control emotions

Answer 2

Passive voice-great pathos

There is no doubt that this has been compromised

Question were raised

Mud has been dragged across the room

Question 3

persuasion alert: angry board calmer

Answer 3

The account got ruined
Mistakes were made

Don’t point finger

Question 4

argument tool: cognitive ease

Answer 4

When audience brain is already on autopilot is more susceptible to persuasion

System 1 brain : instinct - keep it simple and to pinpoint
System 2 brain : thinker- uses energy avoid

Question 5

Make your audience powerful

Answer 5

Give them a sense of control-

Trigger system 1 by give them comfort by smile and offer a choice

• what a jerk? Relax ? Do you like wine?red o white?

Question 6

persuasion alert: humor

Answer 6

Best tool to assuage fear and relax people

Question 7

Urbane humor

Answer 7

Depends off the educated audience

Would John Wayne
No he would wax

Use the opposite word

Question 8

Banter

Answer 8

Form of attack and defense clever insults and snappy comebacks

Agree with a point at face value just to snap it back

“If I am x that makes you y”

Question 9

Set a back fire: exaggerate emotion

Answer 9

Like with client : what u wanted to be done, what you done to fix it, finally how anergy you are

Question 10

The tools

Answer 10

Passive voice: redirect anger from others
Comfort: keep them in their easy, instinct state-make them smile
Humor: use concession to snap back
emotional refusal: refuse to show emotion the bully wants
Backfire: calm their emotion by overplaying it yoursef