Chalter 11 Flashcards
1
Q
Global citizen
A
Rely on global brand
Concerned with firms worker rights and environment
Brazil China Indonesia
Not in uk and us
2
Q
Global dreamers
A
Consumer attracted to lifestyle not concerned with social issues
Young us Ukraine Russia
3
Q
Anti global
A
Skeptical local brands
Uk china
Not in eygpty south af
4
Q
Global agnostics
A
Neutral
Us South Africa
Not common in Japan indo China turkey
5
Q
Local brands
A
Popular in Europe
Nostalgia
Local for food and household
Global for electronic
