Chapter 10 Flashcards Preview

Marketing Test 2 > Chapter 10 > Flashcards

Flashcards in Chapter 10 Deck (9)
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1
Q

Intangibility

A

The characteristics of a service that means customers cant see, touch, or smell good service

2
Q

Perishability

A

The characteristic of a service that makes it impossible to store for late sale or consumption

3
Q

Variability

A

The characteristic of a service that means that even the same service performed by the same individual for the same customer can vary.

4
Q

Inseparability

A

The characteristic of a service that means that it is impossible to separate the production of a service from the consumption of that service.

5
Q

Service encounter

A

The actual interaction between the customer and the service provider

6
Q

Servicescape

A

The actual physical facility where the service is preformed, delivered, and consumed

7
Q

Place marketing

A

Marketing activities that seek to attract new businesses, residents, or visitors to a town, state, country, or some other site.

8
Q

Idea Marketing

A

Marketing activities that seek to gain market share for a concept, philosophy, belief, or issue by using elements of the marketing mix to create or change a target market’s attitude or behavior

9
Q

People marketing

A

Actors, musicians, athletes, and models