Chapter 10 Flashcards Preview

COMM 3160 > Chapter 10 > Flashcards

Flashcards in Chapter 10 Deck (18)
Loading flashcards...
1
Q

Demographics

A

age, gender, occupation, income, education and other quatifiable characteristics of the people

2
Q

Psychographics

A

personality, attitudes, lifestyle and other Physiological characteristics

3
Q

Basic Physiological requirements

A

food, water, sleep, oxygen

4
Q

Safety and Security Requirements

A

need for protection from bodily harm, to know that loved ones are safe, financil security, protection of personal identity, career security, other assurances

5
Q

Affiliation and Belonging

A

the need for companionship, acceptance, love, popularity

6
Q

Power and Control

A

need to feel in control of situations or to exert authority over others

7
Q

adventure and distraction

A

the need for excitement or relief from daily routine

8
Q

knowledge, exploration, and understanding

A

need to keep learning

9
Q

aesthetic appreciation

A

desire to experience beauty, order, and symmetry

10
Q

self-actualization

A

need to be all that we can be to reach one’s full potential as a human being

11
Q

helping others

A

need to believe that one is making a difference in the lives of other people

12
Q

To encourage positive response in messages

A

1) using positive language, 2) understanding and respecting cultural differences; 3) be sensitive to organizational cultures; 4) taking steps to establish your credibility

13
Q

AIDA Model

A

Attention (engage readers); Interest (paint more detialed picture); Desire (explaining how the change will benefit them); Action (benefits to them action easy to take)

14
Q

Circular reasoning

A

logical fallacy in which you try to support your claim by restating it in different words

15
Q

Steps for Persuasive Messages

A

1) get your reader’s attention; 2) Build your reader’s interest; 3) Increase your reader’s desire; 4) Motivate your reader to take action; 5) Balance emotion and logical appeals; 6) Reinforce position; 7) Anticipate objections

16
Q

Conversation Marketing

A

Companies initiate and facilitate conversations in a networked community

17
Q

Social Commerce

A

promoting products and services through social media requires a more conversational approach

18
Q

Ways to get attention

A

List products strongest feature, a piece of genuine news, a point of common ground, a perosnal appeal to the reader’s emotions, promise of inside info, the promise of savings, solution for a problem