Chapter 10 Flashcards
Social psychology
the scientific study of how a person’s thoughts, feelings, and behavior are influenced by the real, imagined, or implied presence of others.
Social influence
the scientific study of how a person’s thoughts, feelings, and behavior influence and are influenced by social groups.
Conformity
changing one’s own behavior to match that of other people.
Groupthink
kind of thinking that occurs when people place more importance on maintaining group cohesiveness than on assessing the facts of the problem with which the group is concerned.
Consumer psychology
branch of psychology that studies the habits of consumers in the marketplace.
Compliance
changing one’s behavior as a result of other people directing or asking for the change.
Foot-in-the-door technique
asking for a small commitment and, after gaining compliance, asking for a bigger commitment.
Door-in-the-face technique
asking for a large commitment and being refused and then asking for a smaller commitment.
Lowball technique
getting a commitment from a person and then raising the cost of that commitment.
Obedience
changing one’s behavior at the command of an authority figure.
Attitude
a tendency to respond positively or negatively toward a certain person, object, idea, or situation.
Persuasion
the process by which one person tries to change the belief, opinion, position, or course of action of another person through argument, pleading, or explanation.
Elaboration likelihood model
model of persuasion stating that people will either elaborate on the persuasive message or fail to elaborate on it and that the future actions of those who do elaborate are more predictable than those who do not.
Central-route processing
type of information processing that involves attending to the content of the message itself.
Peripheral-route processing
type of information processing that involves attending to factors not involved in the message, such as the appearance of the source of the message, the length of the message, and other noncontent factors.
Cognitive dissonance
sense of discomfort or distress that occurs when a person’s behavior does not correspond to that person’s attitudes.
Social categorization
the assignment of a person one has just met to a category based on characteristics the new person has in common with other people with whom one has had experience in the past.
Stereotype
a set of characteristics that people believe is shared by all members of a particular social category.
Impression formation
the forming of the first knowledge that a person has concerning another person.
Implicit personality theory
sets of assumptions about how different types of people, personality traits, and actions are related to each other.