Chapter 10 Flashcards
0
Q
The process by which individuals screen out messages that do not confirm to their own biases.
A
Selective exposure
1
Q
The process by which we develop out political attitudes, values, and beliefs.
A
Political socialization
2
Q
The process by which individuals perceive what they want in media messages.
A
Selective perception
3
Q
A close contest; by extension, any contest in which the focus is on who is ahead and by how much rather than on substantive differences between the candidates.
A
Horse race
4
Q
Means of communication that reach the public, including newspapers and magazines, radio, television, films, recordings, books, and electronic communication.
A
Mass media
5
Q
Media that emphasizes the news.
A
News media
