Chapter 13 Flashcards
(73 cards)
Google promotes creativity
org. culture
Google has recently launched Google Labs
created to facilitate transition
In its early life, innovation may be valuable and rare
engage in strategic relationships
PCCC
Taking advantage of a need in the mkt place
Minerva Corp
outside directors with equity
Isidore
Established firm
When an existing firm creates new venture
Corporate entrep.
Entrep. is the process by which individuals
opportunities and resources
_______ exists when there is a need in the mkt
Entrep. opportunities
Entrep. Opportunities
are conditions in which new goods or services can satisfy a need in the market
Since it replaces existing products and methods
creative destruction
GreenBox
React positively to introduction
Innovation creates
commercial product
Primary goal of entrep
create wealth
3 types of innovative activity EXCEPT
implementation
products developed through _______
imitation, innovation
Innovation by imitation damages
rarity
Commercialization of ideas is more difficult
80, 50
_______ are individuals, acting independently
Entrep.
A person with an entrap. mind-set EXCEPT
is objective about his/her projects
Roland
passion
Firm’s current employees are well-trained
high absorptive capacity to learn
Knowledge must be transferred to others
the receiving party
the risks of international entrap. include EXCEPT
strong “buy-domestic” programs