Chapter 15 Flashcards Preview

ADV 318J > Chapter 15 > Flashcards

Flashcards in Chapter 15 Deck (34):
1

POP is the last..

three feet of marketing

2

sales promotion

use of incentive (to purchase) techniques that create a perception of greaterbrand value among consumers

3

sales promotion intent

short term increase in sales, by motivating trial use, encourage larger purchases, stimulate repeat purchases, immediate

4

stimulate trial purchase

reduced price/rebate, free sample

5

stimulate repeat purchase

loyalty/frequent purchase card

6

stimulate larger purchases

price reductions or two for one sales

7

coupon

reductions in price

8

price off deals

cents/dollars off merchandise

9

premiums

offered free or at a reduced price

10

free premium

free item given at no cost

11

self liquidating premium

pay most of the cost for the item

12

advertising specialties

a message placed on a useful item, given free to cocnsumers, with no obligation to make a purchase

13

contest

compete for prize based on ability/skill - panel of judges decides

14

sweepstakes

winners determined by chance

15

sampling

use a brand on a trial basis with no risk

16

trial offers

induce trial usage

17

rebate

money back via mail

18

push money

sales person get monetary reward for sellling a marketers brand

19

merchandise allowance

free products for maintaing displays etc

20

slotting fee

to get new brand/product on the shelf `

21

bill back allowance

monetary incentive for featuring a brand in advertising and in store displays

22

off invoice allowance

price redction for the trade

23

cooperative advertising

dollars directly to retailers

24

trade shows

products displayed and demonstrated

25

POP advertising

materials used in retail setting to attract shoppers attention to a brand, convey primary brand benefits, or highlight pricing information

26

short term promotional displays

six months or less

27

permanent long term displays

more than six months

28

support media

reinforce messages being delivered via otheer media vehicle

29

riding the eboards

send individuals to the site to see if the location is desirable

30

transit advvertising

buses, subways, station platforms -- good for building/maintaining brand awareness

31

aerial advertising

in the sky

32

cinema advertising

before the movies

33

directory advertising

in phone books

34

packaging

containeror wrapper of a product