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Flashcards in Chapter 3 Deck (20):
1

Industrial Revolution

rapid increase in mass produced goods that required stimulation of demand

2

branding

so that consumers could focus their attention on a clearly identified item

3

Preindustrialization era

pre 1800s - print advertisments in newbooks

4

Era of Industrialization

1800 to 1875 - newspapers (dallies), advertisers had no laws or regulations to follow - medicine cured everything even cancer

5

P.T. Brarnum Era

1875 to 1918 - more words, very little color/photography, and lots of exaggeration and lies

6

consumer culture

way of life centered around consumption

7

The 1920s

1918 to 1929 - used for gov. policy and action, chain of needs, science and technology - MODERN, sex and pleasure, slice of life ads, women were targeted

8

The Depression

1929 to 1941 - SUSPECT - inappropriate and sexual attention grabbing ads - radio emerged, played on insecurities and vulnerabilities, crammed with clutter (copy and images)

9

World War II and the 1950s

1942 to 1960 - linked to war efforts with patriotism - public attitudes towards advertising were negative, mass fear, TV

10

subliminal advertising

buy all things that consumers really didn?t need or want

11

Peace, Love, and the Creative Revolution

ads were hip, cool, and rebellion - creative revolution - ads were self aware

12

The 1970s

1973 to 1980 - hard selling, Action for Childrens TV, FTC and NARB want standards

13

The Designer Era

1980 to 1992 - social class and value conscious - having stuff!

14

The E Revolution

1993 to 2000 - internet ads, interactive media, fast, hip, cutting edge

15

2000 to Present

WWW, e business, more pull than push - get consumers to seek you out and bump into you on the web

16

Branded entertainent

product placement

17

rise of capitalism

compete for capital and resources stimulates demand

18

industrial revolution

need for advertising eant increase in mass produced goods

19

emergence of modern branding

clearly identify items - because they command higher price than unmarked items

20

rise of modern mass media

national brand and advertising was made possible