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COMM. 226 > CHAPTER 3 > Flashcards

CHAPTER 3 Flashcards

1
Q

What is BTM?

A

Business Technology Management

BTM programs for students who are inspired to use technology to change the way the world does business.

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2
Q

How do information systems improve productivity?

A

Through, efficiency and effectiveness.

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3
Q

What is a value chain?

A

A network of activities that improve effectiveness of a good or service.

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COMM. 226 (2 decks)

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