Chapter 30.2 Marketing Flashcards Preview

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Flashcards in Chapter 30.2 Marketing Deck (6):
1

Product life cycle

Stages that a product goes through

2

What are the 4 stages of the product life cycle

Introduction, Growth, Maturity, Decline

3

Introduction stage

Advertise to build awareness about the product

4

Growth stage

Coming up with a product extension line

5

Maturity stage

Deciding if your product will continue or not

6

Decline stage

When you stop investing in your product

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