Chapter 4 Flashcards Preview

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Flashcards in Chapter 4 Deck (18):
1

uses of secondary data

-identify the problem
-better define the problem
-develop approach to the problem
-formulate an appropriate research design
-answer certain research questions and test some hypotheses
-interpret primary data more insightfully

2

Specifications (Secondary Data)

methodology used to collect the data

3

Error (Secondary Data)

accuracy of the data

4

currency (Secondary Data)

when the data was collected

5

Objectives (Secondary Data)

the purpose for which the data was collected

6

Nature (Secondary Data)

the content of the data

7

dependability (Secondary Data)

Overall, how dependable are the data

8

Demographic Data

Identification
sex
marital status
family members
Age
Income/Job
Home ownership
# cars owned

9

Psychographic lifestyle data

-interests/hobbies

10

Published secondary data

-General Business Sources
-Government Sources

11

Government Sources (Secondary Data)

-Census
-other government publications

12

General Business Sources

Guides
Directories
Indexes
Statistical Data

13

Published external secondary sources

Guides
directories
Indicies

14

Guides

used to identify other sources of information (directories, trade associations, trade publications)

15

directories

identifies individuals or organizations that collect specific data

16

indicies

helpful in locating information on a particular topic in several different publications

17

syndicated sources

companies that collect and sell common pools of data

18

Single source data

provide integrated information on household variables