Chapter 4- Consumer Decision Making Flashcards Preview

MKTG 317 > Chapter 4- Consumer Decision Making > Flashcards

Flashcards in Chapter 4- Consumer Decision Making Deck (10):
1

The economic model (3)

- based on assumption to maximize
- budget constraint
- comparing

2

The Stimulus Psychological model of response (3)

- start: external influences (situational, social, commercial)
- individual characteristics (demographic, physiological, personal)
- end: purchase and post purchase behaviour

3

Consumer decision process (5)

- problem recognition: desired and actual state of extensive, limited, and routinized interest
- information search
- evaluation of alternatives (attribute, product, benefits)
- purchase decision
- post purchase decision

4

Difference perception (3)

- subliminal: unaware of purchase
- risk perception
- selective perception

5

The evoked set of decision (5)

- decision
- choice
- consideration
- awareness
- total

6

Alternative evaluation (2)

- weighted assessment: compensatory: average, lexicographic: the best
- unweighted assessment: conjunction: all attributes, disjunctive: at least one attribute
- heuristic

7

Benefit evaluation (3)

- functional: intrinsic
- experiential: what is feel like
- symbolic: extrinsic

8

Moderating influence (2)

- situational influence and personal influence
- alternative evaluation + behaviour intention does not equal behaviour

9

Situation influence (4)

- time
- environment
- importance
- mood

10

Post purchase analysis (3)

- attitude and behaviour
- latent loyalty: high attitude but low repeated purchase
- spurious: low attitude but high repeated purchase