Chapter 9: Quantitative and Qualitative Measurement Instruments Flashcards
(12 cards)
A document that contains questions and other types of items that are designed to solicit information appropriate for analysis.
questionnaire
In which the respondent is asked to provide his or her own answer to the question. They can be used in interview schedules as well as in self-administered questionnaires.
open-ended questions.
The respondent is asked to select an answer from among a list provided by the researcher. They can be used in self-administered questionnaires as well as interview schedules, and are popular in quantitative research because they provide a greater uniformity of responses and are more easily processed.
closed-ended questions
They should include all of the possible responses that might be expected. Often, researchers ensure this by adding a category labeled something like “Other.”
Exhaustive Response Categories
The respondent should not feel compelled to select more than one.
Mutually Exclusive Response Categories
A question that essentially includes more than one topic and is asking about two different issues, while only allowing a single answer. The inclusion of the word “and” may indicate this type of question.
Double Barreled Question
A question asked only of some respondents, depending on their response to some other question.
contingency question
A type of measure that presents respondents with statements followed by response choices so that respondents can indicate their degree of agreement or disagreement with each statement.
Likert scale
an interaction between an interviewer and a respondent in which the interviewer has a general plan of inquiry but not a specific set of questions that must be asked in particular words and in a particular order.
unstructured qualitative interview
an unplanned and unanticipated interaction between an interviewer and a respondent that occurs naturally during the course of observation.It is the most open-ended form of interviewing.
informal conversational interview.
A technique for soliciting in a non-directive and unbiased manner a more complete answer to a question.
probe
A qualitative measurement instrument that lists in outline form the topics and issues that the interviewer should cover in the interview, but it allows the interviewer to adapt the sequencing and wording of questions to each particular interview.
interview guide
