Chapters 14-15 Flashcards Preview

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Flashcards in Chapters 14-15 Deck (20)
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A.M. cassandre

Ukrainian immigrant to Paris. Cubist inspired, also used a pseudonym. Russian living in Paris. Worked on posters, but preferred to paint. Clearly defined geometrical relations. One eyed man poster.


Art Deco

Influenced by geometrical decorations. Cubist ideas of how to organize. Wasn't a movement, didn't have a manifesto.



William Nicholson and James pryde, painters, brothers In law. Used pseudonyms to protect their art careers.used collage. Refused to alter their designs. Corn flower poster.


E. McKnight kauffer

From Montana, moved to London for modern art. Applied cubism to design. Worked for the London Underground. Did emblem for Winston Churchhill.


Han Rudi Erdt

German designer. Simple posters. Instead of using the product to advertise, he used the consumer. Words and images together. Still using black letter or heavy sans.


Lucien Bernhardt

Plakatstil artist. Art school in Munich saw art Noveau.submitted matchstick ad to contest. moved to America later. Aft typographer, opened his own firm.


Kashmir Malevich

Founded suprematism, black square compositions. Rejected both utilitarian function and representational work, instead seeking only the expression of emotion.



cubism carried to its most geometrical forms. they believed that pure abstraction carried the most emotion.



Renounced art for arts sake to devote themselves to art that would benefit the communist movement. No more paintings only posters.


El lissitsky

The artist that best represented constructivism. His work had 3d structures receding into space that represented the political fight. Prouns. Both wealthy and common people could interpret his work. Used photo montage and photograms.


Alexander rodchenko

He was a constructist. Experimental with typography. Combined constructive and communist propaganda. Started his own ad agency. Designed a magazine called novyi lef. The concept of serial painting was applied to graphic design by Rodchenko.


Georgii and Vladimir stenberg

brothers who collaborated on theatrical designs and film posters. They made meticulous realistic drawings for their posters.


Bart van der leck

Part of de stijl movement. Very much like the other artists of his time. Used to de Stijl philosophy and posters, simplified


De stijl

Started in the Netherlands in 1917, painters and architects. Means the style. Related to war and trauma from war. National egotism was playing a part in the war. Similar to abstract. They worked in an abstract geometric style and sought universal laws of balance and harmony for art, which could be a prototype for new social order.


Theo van doesburg

Netherlands artist. Started the de stijl movement. Focused on pure form and harmony By limiting elements.


Piet mondrian

Netherlands artist. Traditionally a landscape painter, inspired by cubism. Used only red, yellow, blue, black and white. Squares and rectangles and black lines. Looking for universal ideas. Wanted to remove the artist hands and create a machine like aesthetic.


Gerrit reitveld

Radical Architect and industrial designer. Did a very modern cube and square playing architecture. Designed the red yellow and blue chair. Did famous Café in Rotterdam.


Ludwig hohlwein

Began his career as a graphic illustrator in Munich for jugend magazine. The beggarstaffs were his original inspiration, he used to wide range of texture and decorative pattern. Collaborated with the Nazis.



In this era photograms and cyanotype's were used in advertisements.



The reductive, flat color design school that emerged in Germany. Also called poster style. Started by Lucian Bernhardt.