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PSYCH - Social Influence > Conformity > Flashcards

Flashcards in Conformity Deck (4)
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1

Conformity definition:

- Conformity is a form of social influence where a person changes their behaviour, attitudes or beliefs so that they are in line with the majority.
- This occurs because of pressure from the majority, this pressure can be real or imagined.

2

Compliance definition:

- Compliance is when individuals adjust their behaviour, attitudes or beliefs they show in public, so they are in line with the majority.
- There is no change to private behaviour and views and conformity only lasts while the group is present. It is therefore a superficial and temporary form of conformity.

3

Internalisation definition:

- Internalisation is when individuals adjust their behaviour and views, publicly and privately, so that they are in line with the majority.
- The individual examines their own behaviour and views based on what others are saying and decides that the majority is correct. This is deeper than compliance and is more permanent.

4

Identification definition:

- Identification is when an individual accepts social influence because they want to be associated with a role model or a social group.
- By adopting the role model/group's behaviour, the attitudes or views they have are connected to the role model/group.