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Flashcards in Conformity examples and explanations Deck (12):
1

Definition of Conformity

Yielding to group pressure
Change in persons behaviour or opinion as a result of real or imaginary pressure from a person or group

2

Who proposed 3 types of conformity?

Kelman

3

What are the 3 types of conformity?

Internalisation
Identification
Compliance

4

Internalisation

Strongest type of conformity
Adopting the believes, values, attitudes and behaviours of a group
Privately and publicly conforming
Type of informational social influence

5

Identification

Temporary/ short term change of behaviour and beliefs only in the presence of a group
Informational social influence
Publicly not privately

6

Compliance

Normative social influence
Following others (go along with the group)
Gain approval or avoid disapproval

7

2 types of explanations for conformity

Informational social influence
Normative social influence

8

Informational social influence

Conforming because they want to be right
Someone may be unsure of an answer and look to others for help

9

Normative social influence

Conform as people want to be part of a group
Gain approval and avoid disapproval

10

Evidence supporting normative social influence

Cillissen - boys can be manipulated by a billy into victimising other children
Provides a common goal which is to bully other children, this makes the child conform to avoid disapproval from his friends

11

Evidence to support informational social influence

Lucas et al - conforming to an obvious wrong maths question increases when the question is harder, and the participant rated their ability unfavourable
Shows that individuals are more likely to turn to others when they lack the information to make their own decisions

12

NSI and ISI should be looked at as complementary

Deutschland Gerrard - Two process model