Content Optimisation

Question 1

Content optimisation is?

Answer 1

the process of making sure content is written in a way that it can reach the largest possible target audience

Question 2

You can optimise content by?

Answer 2

making sure associated keywords are present, adding meta and title tags, and relevant links. optimise headlines for increased CTRs and visual images for increased user engagement.

Question 3

Optimised content can?

Answer 3

increase traffic and click-through, improve bounce rate and visibility, help you build brand authority and reputation and convert readers into loyal customers.

Question 4

A blog should?

Answer 4

be a valuable and reliable source for your target audience by answering questions they have

Question 5

The headline should?

Answer 5

drive traffic, shares, and search results

Question 6

Coschedule’s headline analyser can?

Answer 6

help you improve your headlines to entice the reader to click on your article

Question 7

Content should sound?

Answer 7

Simply be concise and communicate your message in the clearest way possible

Question 8

Keep readers interested by?

Answer 8

adding emotion, using humour, being personal, or being useful – but make it valuable.

Question 9

Links should be?

Answer 9

statistics, links and research from reputable sources throughout your content to back up your claims and provide evidence for your key points

Question 10

Internal links help to?

Answer 10

decreasing bounce rate and giving you a greater chance to convert readers into customers

Question 11

SEO is?

Answer 11

Search Engine Optimisation

Question 12

Keywords

Answer 12

Start with using a range keywords that your target audience will use to search for your article, but don’t over-optimise and stuff keywords everywhere

Question 13

Where to put keywords?

Answer 13

• Page Content
• Meta descriptions
• Page titles
• Alternative text

Question 14

Blogs with?

Answer 14

images get 94% more views

Question 15

images help to?

Answer 15

users retain information. 54%. Articles without images only 10%

Question 16

Images shouldnt?

Answer 16

Slow down the pages loading time

Question 17

What are the title tags?

Answer 17

H1 H2 H3

Question 18

What are the format tags?

Answer 18

<br></br>
<strong>
<em></em></strong>

Question 19

Blog posts need a?

Answer 19

CTA

Question 20

Where to post your content?

Answer 20

Tweet it and retweet it
Post it to Facebook
Post to Google +
Share it on Linkedin
Feature it in your email newsletter
Ask your team to post it to their personal social media profiles
Pitch to influencers and bloggers in the industry who can share your content
Submit it as a guest post to bloggers in your industry