CP 21 Flashcards
(45 cards)
What is one of the most popular and beneficial marketing tools for the provider
social media marketing, web marketing
Without ______, most business will fail
sufficient funding and effective cash flow management
Which category evaluates the advantage a healthcare facility would have over its competitors
A SWOT analysis is the category that evaluates a healthcare facility’s competitive advantages.
Strengths, Weaknesses, Opportunities, Threats
When an effort is made to create or change an attitude, belief, or perception through purchased broadcast time or print space, the company is usually _____
advertising
What are the four “P’s”
Product, Price, Place, and Promotion
What is the first step in developing a plan
to define objectives
What reasons should employees be involved in promoting the medical practice
Enhancing Patient Experience and Satisfaction; Improving Operational Efficiency and Attracting New Patients; Boosting Employee Morale and Retention
From the SWOT analysis, which evaluates external economic forces
Opportunities and Threats sections
How can the medical assistant play a role in medical practice branding
contributing to positive patient experiences and maintaining a professional image
How does a search engine pick up specific websites
multi-step process that involves
crawling, indexing, and ranking
Who updates keywords and codes for specific websites
the website owners, developers, or digital marketing professionals who have access to the website’s backend or content management system (CMS)
The usual sequence of the general physical examination moves from _____
By starting with the head and working methodically toward the feet
General appearance: disorientation, gait, posture, nourshment
Speech: could reveal pathologic condition
Skin: note finguernails and toenails
Head: how patient handles stress and illness
Eyes and ears: PERRLA
Nose and sinuses: mucosa examinated for color/texture
Mouth and throat: oral hygine and dental care
Neck: examined for range ofr motion (ROM)
Ches: examine heat, ches, lungs
Abdomen: relaxation of abdominal muscles
Reflexes: checked in sitting, Fowler, and supine positions
Breast and testicles: examined visually and by palpation; testicular examination
Rectum: mantain comform and dignity; examination gloves and lubricating jelly needed
During a physical examination, the physician discover a bruit, what method is the physician using to make this discovery
auscultation
Is a patient navigator a healthcare provider
no
What are the roles of a patient navigator
person who helps patients and families with insurance problems, explains treatment and care, communicates with the healthcare team, assist caregivers, and manages medical paperwork
What type of patients would a primary care physician see
patients of all ages, from infants to the elderly
what is the most effective way to increase the number of patients for a healthcare facility
multi-faceted approach focusing on marketing, patient experience, and operational efficiency
The physician performs a manipulation during the physical examination to gain information about
passive movement of a joint to determine the range of extension or flexion of a part of the body
What position is used for gynecological examinations
lithotomy position
If a patient has a low back pain but needs abdominal/anterior examination, what position is most appropriate
the supine (horizontal recumbent) position is most appropriate
When lifting a heavy object, the medical assistant should
User proper body mechanics: always get help if the load is too heavy; maintain correct body alignment, with the legs spread apart for a broad base of support; do not reach for items clear barriers out of the way; keep the weight as close to the body as possible; bend at the knees with the feet should-width apart and keep the back straight; use major muscle groups of the arms and legs rather than the weaker ones of the back to help lift a heavy item; move the feet in the directioin of the lift. Do not twist or turn on fixed feet; if possible, slide, roll, or push a heavy item rather than lilfting or pulling
Which position is used for rectal or sigmoid examinations
Knee-chest
Which position is most appropriate for a patient having a breast examination
Horizontal recumbent / supine
What is the semi-fowlers position used for and what angle would the patient’s head be raised to
The semi-Fowler’s position is used to help a patient breathe easier and increase comfort, especially during respiratory distress or after surgery. The patient’s head and upper body are elevated to an angle of approximately 30 to 45 degrees
