Criteria for good segmentation Flashcards by Ana Bianca Luca | Brainscape

Q

Identifiability

A

Easily measured segmentation bases

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Q

Sustainability

A

Segments should be large enough to be profitable

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Q

Accessibility

A

Effective promotional tools to reach segments

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Q

Stability

A

Composition of segments should not change rapidly

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Q

Responsiveness

A

Homogeneous, unique response within segment

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Q

Actionability

A

Segments and firm goals should match

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