Daven McCracken Flashcards Preview

Graphic Design > Daven McCracken > Flashcards

Flashcards in Daven McCracken Deck (20)
Loading flashcards...
1

Component

The elements, like captions, copy,banners,images, links, etc, all placed within a composition.

2

Composition

When the components are combined to create the final product.

3

Concept

Elements of theme, connotation,message, and style

4

Alignment

Lining up of components based on the edges within the composition

5

Flow

Guides the viewer through compositions by how the placement of the components

6

Direction

How the movement of components within the composition are managed.

7

Placement

The position of items or elements within a page determines the spatial relationship between said items and determines their relevance.

8

Harmony

Agreement between the elements and is a component that is a key to developing the theme and visual appearance.

9

Unity

The feeling of harmony between components of a composition, creating a feeling of it being completed.

10

Balance

The distribution of the components of a composition giving it a stable appearance. It can be symmetrical,asymmetrical, or radial.

11

Proportion

The relative size and scale between components of a composition that create the feeling of unity

12

Scale

The relative size of one component to another

13

Grouping

elements that are unified as a whole based on proximity,alignment, similarity, and continuation.

14

Proximity

The grouping of objects based on their closeness to one another.

15

Rythm

the repetition of components in a composition.

16

Division

Use of white or negative space to separate components in a composition.

17

Contrast

Differences in color, shape, size,relationship, and location that compares/creates differences in a composition.

18

Emphasis

A component that stands out in a composition and draws a viewers attention

19

Value

The measure between shades and lighting in a composition

20

Spatial Relationships

The relationship of all components within a composition, the space between them, and position.