Flashcards in Daven McCracken Deck (20)
The elements, like captions, copy,banners,images, links, etc, all placed within a composition.
When the components are combined to create the final product.
Elements of theme, connotation,message, and style
Lining up of components based on the edges within the composition
Guides the viewer through compositions by how the placement of the components
How the movement of components within the composition are managed.
The position of items or elements within a page determines the spatial relationship between said items and determines their relevance.
Agreement between the elements and is a component that is a key to developing the theme and visual appearance.
The feeling of harmony between components of a composition, creating a feeling of it being completed.
The distribution of the components of a composition giving it a stable appearance. It can be symmetrical,asymmetrical, or radial.
The relative size and scale between components of a composition that create the feeling of unity
The relative size of one component to another
elements that are unified as a whole based on proximity,alignment, similarity, and continuation.
The grouping of objects based on their closeness to one another.
the repetition of components in a composition.
Use of white or negative space to separate components in a composition.
Differences in color, shape, size,relationship, and location that compares/creates differences in a composition.
A component that stands out in a composition and draws a viewers attention
The measure between shades and lighting in a composition