Deck 13 Flashcards Preview

50 Terms > Deck 13 > Flashcards

Flashcards in Deck 13 Deck (20):
1

aseptic packaging

A food storage process that keeps foods fresh without refigeration for up to six months

2

carload

The minumum number of pounds of freight needed to fill a boxcar

3

cost per thousand

The media cost of exposing 1,000 viewers

4

demand elasticity

The degree to which demand for a product is affected by the price

5

e-tailing

online selling of products

6

extended coverage

endorsement that provides againsts stuff that isnt protected under a basic policy

7

incentives

products earned or given away through rebates

8

prestige pricing

A pricing technique that sets higher than average prices to suggest higher quality

9

drop shipper

businesses that own the goods they sell but do not physically handle them

10

disclaimer

A statement that contains exceptions to and exclusions from a warranty

11

gross sales

total sales of a given period

12

fidelity bonds

type of insurance that protects a business from employee dishonesty

13

Human risks

risks that are triggered by errors or omissions as well as the unpredictablity of customers or of working enviornment

14

layaway

a sales method that keeps merchandise in storage untill the customer finishes paying for it

15

market share

A companys percent of total sales volume generated by all competetion in a given market

16

mini national

midsize or smaller companies that have operations in multiple countries

17

net sales

The amount left after gross sales have been adjusted for returns and allowances

18

personal selling

Any form of direct contact between a salesperson and a customer

19

pre- approach

The preparation for the face to face encounter with potentioal customers

20

preretailing

marketing method when pricing information is marked in advance on the purchase order